Shopper Marketing - September 2016 - 98
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CVS Minions Power Wing
Retail Category: Drug Stores
Activation Tactic: Power Wing
Client: Colgate-Palmolive, New York
Entrant: WestRock Merchandising Displays, Winston-Salem,
Introduction Date: July 1, 2015
Size of Run: 2,737
Comment: This display, which coincided with the "Minions"
movie release, uses simple messaging to highlight the product. "Make Brushing Fun," along with the Colgate logo, assures
shoppers that they are getting a quality oral-care product.
Retail Category: Convenience Stores
Activation Tactic: Aisle/Shipper/Pallet -
Client: Oculto, St. Louis
Entrant: Rapid Displays, Chicago
Introduction Date: Oct. 15, 2015
Size of Run: 7,000
Comment: To attract attention to AB's latest
innovation in beer - Oculto, a tequila-flavored
beer - this black in-aisle display with a motionsensor fog machine and green LED lights commands attention within a sea of predominantly
cold-colored competitor brands.
y SHOPPER MARKETING SEPTEMBER 2016