Shopper Marketing - September 2016 - 90
PATH TO PURCHASE EXPO PREVIEW
The Intel Experience at Best Buy
Retail Category: Consumer Electronics
Activation Tactic: National/Regional In-Store Campaign
Client: Intel, Santa Clara, California
Entrant: DCI Artform, Chicago
Introduction Date: Jan. 11, 2014
Size of run: 50
Comment: The Intel Experience is a complete departure from the more
traditional marketing paths most brands take inside big box retail.
Rather than simply increasing the physical footprint to showcase more
SKUs or adding additional brand signage, this store-within-a-store offers an innovative experience-first marketing platform that gives consumers unprecedented, hands-on access to the latest technology.
y SHOPPER MARKETING SEPTEMBER 2016