Shopper Marketing - September 2016

Shopper Marketing - September 2016 - 70 PEOPLE TO WATCH M arcie Bracht was on the path to becoming a medical doctor when, one day, advertising put a jolt in her heart. Bracht, who now leads Starbucks' shopper marketing at Walmart and Sam's Club, was not feeling passionate about pre-med at Michigan State when she sat in on a friend's advertising class. "I was instantly hooked," she says. "I loved the creativity, but my analytical 70 y SHOPPER MARKETING SEPTEMBER 2016 Photo by Joshua Duke side loved the insights and 'why' behind consumer and shopper behavior." Bracht and her team are in charge of unifying the feel of a Starbucks location in the aisles. For them, relating with shoppers is called "the conversation." "In a world with so many distractions, how can we break through the endless amount of information that is presented to shoppers and connect with them in a relevant and mean- Table of Contents for the Digital Edition of Shopper Marketing - September 2016ContentsShopper Marketing - September 2016 - IntroShopper Marketing - September 2016 - 1Shopper Marketing - September 2016 - 2Shopper Marketing - September 2016 - 3Shopper Marketing - September 2016 - ContentsShopper Marketing - September 2016 - 5Shopper Marketing - September 2016 - 6Shopper Marketing - September 2016 - 7Shopper Marketing - September 2016 - 8Shopper Marketing - September 2016 - 9Shopper Marketing - September 2016 - 10Shopper Marketing - September 2016 - 11Shopper Marketing - September 2016 - 12Shopper Marketing - September 2016 - 13Shopper Marketing - September 2016 - 14Shopper Marketing - September 2016 - 15Shopper Marketing - September 2016 - 16Shopper Marketing - September 2016 - 17Shopper Marketing - September 2016 - 18Shopper Marketing - September 2016 - 19Shopper Marketing - September 2016 - 20Shopper Marketing - September 2016 - 21Shopper Marketing - September 2016 - 22Shopper Marketing - September 2016 - 23Shopper Marketing - September 2016 - 24Shopper Marketing - September 2016 - 25Shopper Marketing - September 2016 - 26Shopper Marketing - September 2016 - 27Shopper Marketing - September 2016 - 28Shopper Marketing - September 2016 - 29Shopper Marketing - September 2016 - 30Shopper Marketing - September 2016 - 31Shopper Marketing - September 2016 - 32Shopper Marketing - September 2016 - 33Shopper Marketing - September 2016 - 34Shopper Marketing - September 2016 - 35Shopper Marketing - September 2016 - 36Shopper Marketing - September 2016 - 37Shopper Marketing - September 2016 - 38Shopper Marketing - September 2016 - 39Shopper Marketing - September 2016 - 40Shopper Marketing - September 2016 - 41Shopper Marketing - September 2016 - 42Shopper Marketing - September 2016 - 43Shopper Marketing - September 2016 - 44Shopper Marketing - September 2016 - 45Shopper Marketing - September 2016 - 46Shopper Marketing - September 2016 - 47Shopper Marketing - September 2016 - 48Shopper Marketing - September 2016 - 49Shopper Marketing - September 2016 - 50Shopper Marketing - September 2016 - 51Shopper Marketing - September 2016 - 52Shopper Marketing - September 2016 - 53Shopper Marketing - September 2016 - 54Shopper Marketing - September 2016 - 55Shopper Marketing - September 2016 - 56Shopper Marketing - September 2016 - 57Shopper Marketing - September 2016 - 58Shopper Marketing - September 2016 - 59Shopper Marketing - September 2016 - 60Shopper Marketing - September 2016 - 61Shopper Marketing - September 2016 - 62Shopper Marketing - September 2016 - 63Shopper Marketing - September 2016 - 64Shopper Marketing - September 2016 - 65Shopper Marketing - September 2016 - 66Shopper Marketing - September 2016 - 67Shopper Marketing - September 2016 - 68Shopper Marketing - September 2016 - 69Shopper Marketing - September 2016 - 70Shopper Marketing - September 2016 - 71Shopper Marketing - September 2016 - 72Shopper Marketing - September 2016 - 73Shopper Marketing - September 2016 - 74Shopper Marketing - September 2016 - 75Shopper Marketing - September 2016 - 76Shopper Marketing - September 2016 - 77Shopper Marketing - September 2016 - 78Shopper Marketing - September 2016 - 79Shopper Marketing - September 2016 - 80Shopper Marketing - September 2016 - 81Shopper Marketing - September 2016 - 82Shopper Marketing - September 2016 - 83Shopper Marketing - September 2016 - 84Shopper Marketing - September 2016 - 85Shopper Marketing - September 2016 - 86Shopper Marketing - September 2016 - 87Shopper Marketing - September 2016 - 88Shopper Marketing - September 2016 - 89Shopper Marketing - September 2016 - 90Shopper Marketing - September 2016 - 91Shopper Marketing - September 2016 - 92Shopper Marketing - September 2016 - 93Shopper Marketing - September 2016 - 94Shopper Marketing - September 2016 - 95Shopper Marketing - September 2016 - 96Shopper Marketing - September 2016 - 97Shopper Marketing - September 2016 - 98Shopper Marketing - September 2016 - 99Shopper Marketing - September 2016 - 100Shopper Marketing - September 2016 - 101Shopper Marketing - September 2016 - 102Shopper Marketing - September 2016 - 103Shopper Marketing - September 2016 - 104Shopper Marketing - September 2016 - 105Shopper Marketing - September 2016 - 106Shopper Marketing - September 2016 - 107Shopper Marketing - September 2016 - 108Shopper Marketing - September 2016 - 109Shopper Marketing - September 2016 - 110Shopper Marketing - September 2016 - 111Shopper Marketing - September 2016 - 112Shopper Marketing - September 2016 - 113Shopper Marketing - September 2016 - 114Shopper Marketing - September 2016 - 115Shopper Marketing - September 2016 - 116Shopper Marketing - September 2016 - 117Shopper Marketing - September 2016 - 118Shopper Marketing - September 2016 - 119Shopper Marketing - September 2016 - 120Shopper Marketing - September 2016 - 121Shopper Marketing - September 2016 - 122Shopper Marketing - September 2016 - 123Shopper Marketing - September 2016 - 124Shopper Marketing - September 2016 - 125Shopper Marketing - September 2016 - 126Shopper Marketing - September 2016 - 127Shopper Marketing - September 2016 - 128Shopper Marketing - September 2016 - 129Shopper Marketing - September 2016 - 130Shopper Marketing - September 2016 - 131Shopper Marketing - September 2016 - 132Shopper Marketing - September 2016 - 133Shopper Marketing - September 2016 - 134Shopper Marketing - September 2016 - 135Shopper Marketing - September 2016 - 136Shopper Marketing - September 2016 - 137Shopper Marketing - September 2016 - 138Shopper Marketing - September 2016 - 139Shopper Marketing - September 2016 - 140Shopper Marketing - September 2016 - 141Shopper Marketing - September 2016 - 142Shopper Marketing - September 2016 - 143Shopper Marketing - September 2016 - 144Shopper Marketing - September 2016 - 145Shopper Marketing - September 2016 - 146Shopper Marketing - September 2016 - 147Shopper Marketing - September 2016 - 148Shopper Marketing - September 2016 - 149Shopper Marketing - September 2016 - 150Shopper Marketing - September 2016 - 151Shopper Marketing - September 2016 - 152Shopper Marketing - September 2016 - 153Shopper Marketing - September 2016 - 154Shopper Marketing - September 2016 - 155Shopper Marketing - September 2016 - 156Shopper Marketing - September 2016 - 157Shopper Marketing - September 2016 - 158Shopper Marketing - September 2016 - 159Shopper Marketing - September 2016 - 160Shopper Marketing - September 2016 - 161Shopper Marketing - September 2016 - 162Shopper Marketing - September 2016 - 163Shopper Marketing - September 2016 - 164Shopper Marketing - September 2016 - 165Shopper Marketing - September 2016 - 166Shopper Marketing - September 2016 - 167Shopper Marketing - September 2016 - 168Shopper Marketing - September 2016 - 169Shopper Marketing - September 2016 - 170Shopper Marketing - September 2016 - 171Shopper Marketing - September 2016 - 172Shopper Marketing - September 2016 - 173Shopper Marketing - September 2016 - 174Shopper Marketing - September 2016 - 175Shopper Marketing - September 2016 - 176Shopper Marketing - September 2016 - 177Shopper Marketing - September 2016 - 178Shopper Marketing - September 2016 - 179Shopper Marketing - September 2016 - 180Shopper Marketing - September 2016 - 181Shopper Marketing - September 2016 - 182Shopper Marketing - September 2016 - 183Shopper Marketing - September 2016 - 184Shopper Marketing - September 2016 - 185Shopper Marketing - September 2016 - 186Shopper Marketing - September 2016 - 187Shopper Marketing - September 2016 - 188Shopper Marketing - September 2016 - 189Shopper Marketing - September 2016 - 190Shopper Marketing - September 2016 - 191Shopper Marketing - September 2016 - 192Shopper Marketing - September 2016 - 193Shopper Marketing - September 2016 - 194Shopper Marketing - September 2016 - 195Shopper Marketing - September 2016 - 196Shopper Marketing - 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