Shopper Marketing - September 2016 - 69
formats all gained through her previous positions. She says she's been working on the
development of the chain's proprietary space
optimization tool since she got to Walgreens.
She and a small team have been working to
build out a more advanced version of the tool,
which simplifies the optimization process and
provides more relevant and accurate space
recommendations by store.
"From the rule sets and logic to the user interface to the testing, I have had the opportunity to see the development of this tool from
the very beginning through the rollout, and I
couldn't be more proud of the work the team
and I have done," says McAuley.
"Through the development of the optimization tool, Walgreens will be able to make better,
data-driven space decisions that improve solutions for our customers and make our stores
more productive. Creating this optimization
tool pushed me outside of my comfort zone.
It challenged me to think differently about the
way space optimization is done and pushed
me to identify process, reporting and usability
improvements, which was something I had not
previously done on such a large scale."
McAuley is also pleased to have been involved in the integration of urban Duane Reade
stores. Walgreens bought the New York-based
drug chain in 2010 and set to create tailored assortment and space offerings based on urban
locations. "An added layer of complexity was
that these stores still had Duane Reade specific
planograms that were quite different than the
Walgreens catalog, so we had to convert those
planograms as well as allocate the appropriate amount of space by category to maximize
productivity," McAuley says. "It was one of the
most complex and comprehensive initiatives
I've ever worked on."
Initially, McAuley and her colleagues identified different types of urban stores and began
to identify what offerings should be different
based on the customers. "Does the neighborhood Duane Reade store that has mostly local
shoppers need to have the same offering as the
Duane Reade store near a transit hub or a tourist destination?" she says. "If so, what specific
categories should differ and what should the
differences be? Those were questions that I had
TITLE: Manager, Space Management
EDUCATION: Miami University,
Ohio (bachelor's, marketing)
to answer. Through a mix of sales data, customer
insights, store operations feedback and market
trend data, we were able to build out a holistic
solution for our stores and customers."
McAuley says the positive experiences she's
had with bosses inspire her future goals. "In the
next five years, my main goal for myself is to
become a well-respected, effective leader and
mentor," she says. "Throughout my career, I've
learned that strong leadership and effective
managers have such a positive influence on
the work culture and team member output, so
I would like to be able to lead a team in such
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