Shopper Marketing - September 2016 - 52
PEOPLE TO WATCH
t makes sense that Melissa Vest now
works with Time Inc.'s iconic portfolio.
An avid reader of magazines growing
up, she would read her favorites from
cover to cover until they practically fell apart.
Her focus in college became architecture
and art, and she now is able to use that design
background to creatively problem-solve and
apply it to marketing and shopper marketing.
"The creative side coupled with the business
side helps me every single day," she says.
Vest's first job after graduate school was
with Hallmark on its Walmart team. She got
her feet wet in shopper marketing, working as a designer on Hallmark's largest retail
account. She then moved over to shopper
y SHOPPER MARKETING SEPTEMBER 2016
Photo by Joshua Duke
agency New Creature, where she became senior creative director. It was there that she really broadened her understanding of shopper
marketing, working on everything from small
to pie-in-the-sky-type programs.
As field shopper marketing manager at
Time Inc. for the last year, Vest is based in
Bentonville, Arkansas, and responsible for the
shopper marketing programs at Walmart as
well as Target. "I also find partnerships for
shopper marketing campaigns and help build
unique shopper programs within those two
retailers," she says. "It's fun to use the content
we have in cool ways in the retail environment."
Ann Anderson, Vest's boss and vice presi-