Shopper Marketing - September 2016 - 4


10 Editorial: Peter Breen
14 Solution Provider
News

16 Huggies 'Greet Your
Baby'

Kimberly-Clark sets up brand shop at a
Babies"R"Us in New York, encouraging
expectant parents to think about
diapers before baby's arrival.

20 Tom's of Maine 'Green
Your School'
Colgate-Palmolive's natural personal
care brand partners with nonprofit
DonorsChoose.org for a back-toschool promotion that focuses on
giving back to schools.

24 PetSmart 'Secret Life of
Pets'
PetSmart executes multifaceted,
integrated campaign with Universal
Pictures that is deemed a "true
collaboration."

SPECIAL REPORTS
46 People to Watch

Nominated by their respective
companies' representatives in the Path
to Purchase Institute's League of Leaders,
our People to Watch include individuals
from Walmart, Georgia-Pacific, Time Inc.
Retail, Barilla, Jack Link's, GlaxoSmithKline,
Dr Pepper Snapple Group, Walgreens,
Starbucks and PepsiCo.

76 Path to Purchase Expo
n	

n	

n	

We preview the scheduled keynote
addresses from Walmart and from
Coca-Cola/Walgreens. Page 76.
Design of the Times: A sampling
of entries in the Path to Purchase
Institute's annual competition. Page 84.
Editors' Choice: A curated list of
innovations that will be demoed,
displayed and/or available at the show.
Page 112.

190 Wall Chart: Digital
Collaboration Playbook
Sponsored by Quotient.

197 White Paper: Exploring
Impulsivity and Online
Shopping
Sponsored by The Integer Group.


http://www.DonorsChoose.org https://www.cdsreportnow.com/renew/now?smm2PNXTBKS https://www.cdsreportnow.com/renew/now?smmPNXTBKS

Table of Contents for the Digital Edition of Shopper Marketing - September 2016

Contents
Shopper Marketing - September 2016 - Intro
Shopper Marketing - September 2016 - 1
Shopper Marketing - September 2016 - 2
Shopper Marketing - September 2016 - 3
Shopper Marketing - September 2016 - Contents
Shopper Marketing - September 2016 - 5
Shopper Marketing - September 2016 - 6
Shopper Marketing - September 2016 - 7
Shopper Marketing - September 2016 - 8
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Shopper Marketing - September 2016 - 10
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