Shopper Marketing - September 2016 - 187


2016 Honorees

Dole Food Co.
* CarrieAnn Arias, VP, Marketing
Dr Pepper Snapple Group
* Sheila Bonner, VP, Shopper
Marketing
Edge Marketing
* Allison Welker, EVP, General
Manager
Edgewell Personal Care
* Beth St. Raymond, Director,
Shopper Marketing,
Merchandising & Display

Kimberly-Clark
* Anne Jenkins, Director of Shopper
Marketing, National Accounts

Nestle Purina
* Linda Hervatin, Director, Shopper
Marketing

Shoptology
* Julie Quick, SVP, Head of Insights &
Strategy

* Liz Metz, Sr. Director, Shopper
Engagement

Nestle USA
* Jill Schermerhorn, Team Leader,
Shopper Marketing, Category &
Shopper COE

Sonoco Display and Packaging
* Megan Bekker, Director of Sales,
Design & Marketing NA

The Kraft Heinz Co.
* Eileen Bruckert, Director,
Marketing-Consumer Insights &
Strategy, Trends
L'Oreal
* Rachel Weiss, VP, Digital
Innovation & Entrepreneurship

"Thanks for the honor and recognition. I
certainly am humbled and so glad to work with
such amazing folks who've been a big part of
everything I've been able to do."
- Alicia Smestad, EVP,
Sr. Group Director, Nsight Connect
Energizer Holdings
* Thu Bang, Sr. Manager, Americas
Shopper Activation

LG Electronics
* Rachel Olson, Sr. Shopper
Marketing Manager

Epsilon
* Kim Finnerty, SVP, Consumer &
Shopper Insights

Lowe's
* Jocelyn Wong, SVP, Merchandising,
Seasonal Business

FCB/RED
* Tina Manikas, President

The Marketing Arm
* Jordis Rosenquest, EVP, Planning,
Insights & Performance Science

Ferrara Candy Co.
* Amanda Greenberg, Sr. Director,
eCommerce
FreshDirect
* Michelle Harmon-Madsen, SVP,
Brand Partnerships
Geometry Global
* Justine Greenwald, Executive
Creative Director, Field &
Experiential NA

Marketing Werks
* Holly Meloy, SVP, Managing
Director of PromoWorks/Marketing
Werks
MarketingLab
* Katie Seleski, Account Director
The Mars Agency
* Kris Abrahamson, VP, Client
Leadership

* Soche Picard, EVP, Team Unilever
Shopper Managing Director - NY

* Tammy Brumfield, SVP, Commerce
Practice

Georgia-Pacific
* Laura Knebusch, VP, Marketing
Activation

* Maureen OHare, VP, Business
Development

GfK
* Sarah Gleason, SVP

Mars Chocolate, North America
* Susan Barkalow, Director of
Shopper Marketing

Grey Worldwide
* Karen Barnaby, SVP, Account
Director, Shopper Marketing

Mars Petcare
* Amelia Strobel, Global Strategic
Insights & Innovation Leader

GSK Consumer Healthcare
* Cara Kahaly, Director, U.S.
Shopper Marketing

Match Marketing Group
* Liz Crawford, SVP, Insights &
Strategy

HelloWorld
* Jen Todd Gray, SVP, Brand,
Marketing & Creative Services

MaxPoint
* Lynn Vitello, VP, Marketing

The Hershey Co.
* Jenni Pustinger, Director Shopper
Engagement Walmart/Club Channel
HMT Associates
* Patti Conti, President & CEO
Hy-Vee
* Donna Tweeten, EVP, Chief
Marketing Officer
IN Marketing Services
* Lisa Klauser, President
The Integer Group
* Ellen Cook, President, Dallas
The J.M. Smucker Co.
* Liz Mayer, Director, Shopper
Marketing
Johnson & Johnson
* Heather Campain, Director,
Shopper Marketing
Kao USA
* Diane Isler, Sr. Manager of Insights
& Category Management
Kellogg Company
* Stacey Ring-Sanders, VP, Category
Management

Meijer
* Diane Boeskool, Customer
Marketing Manager
* B. Marisa Thompson, VP,
Marketing, Promotional Planning &
Business Development
Menasha
* Jill Andersen, Director of Marketing
MillerCoors
* Jovina Young, Director of Channel
Marketing, C-Stores
Mirum
* Laura Karmarkar, VP, General
Manager
Momentum Worldwide
* Laura Moser, SVP, Shopper
Marketing North America
Mondelez International
* Ameeta Held, Director of Shopper
Insights & Category Management
* Kim Yansen, Director, Field
Shopper Marketing
Mosaic Shopper
* Kristen Buss, VP, Strategy & Insights

Nsight Connect
* Alicia Smestad, EVP, Sr. Group
Director
PepsiCo
* Jackie Clifton, Director, PepsiCo
Shopper Marketing, Walmart
Customer Team
* Katie Schiavone, Sr. Director,
Shopper Marketing, NAN Brands
* Esperanza Teasdale, Sr. Director,
Shopper Marketing
PETCO
* Rebecca Frechette, SVP of
Merchandising
Pfizer Consumer Healthcare
* Heather Storms, Director, Shopper
Marketing
Philips
* Kelly Downey, VP, Digital &
Shopper Solutions
Procter & Gamble
* Judi Kletz, Associate Director,
North America Industry Affairs
and Reputation
* Joy Mead, Associate Brand Director
PureRED Integrated Marketing
* Stacey DeVoe, SVP, Strategic
Client Service & Marketing
Quotient
* Lisa Roman, Director, Marketing
Communications & Creative
Services
Rapid Displays
* Kelly Fischer, Sr. Account Executive
RB
* Cheryl Policastro, Shopper
Marketing Team Leader
Red Bull
* Melissa Leggett-Accad, Director,
Trade Marketing
Retail Solutions (RSI)
* Meredith Williams, Director,
Business Development, Ansa
Reynolds Consumer Products
* Nancy Bedwell, VP, Category
Management
S2B, Tenthavenue
* Ann McGrath, Group Director
Saatchi & Saatchi X
* Jessica Hendrix, President & CEO
Samsung Electronics
* Kimberly Senter, VP, Category
Management & Sales Strategy
Sandbox
* Nicole Turner, Managing Director,
Retail Communications
Sargento Foods
* Nicole Pavlica, Sr. Brand Shopper
Marketing Manager

SparkShoppe
* Heidi Reale, Founder
Starbucks Coffee Co.
* Tiffany Huey, Director, Shopper
Marketing
Target Corp.
* Lori O'Neal, Director - Target
Media Network
* Lisa Roath, VP, Merchandising
Transformation & Insights
Tempt In-Store Productions
* Danielle Leiser, Sales Representative
TPN
* Sarah Cunningham, Sr. Managing
Director, Client Service &
Development
* Nancy Shamberg, Managing
Director, Shopper Marketing
TracyLocke
* Mary Kotyuk, Group Strategy
Director, Digital & Retail Activation
TTi Floor Care North America
* Amanda Sloan, Director, Product
Marketing, Hoover
Tyson Foods
* Wendyjean Bennett, Director
of Shopper Marketing, Consumer
Products
Ulta Beauty
* Linh Peters, Sr. Director, Loyalty
Marketing & Strategy
Unilever
* Cory Fraehsdorf , Shopper
Marketing Manager
Universal Display
* Michelle Skene, Director of
Marketing
Upshot
* Lisa Hurst, SVP, Account
Management
Wakefern Food Corp.
* Cheryl Williams, Chief Information
Officer
* Donna Zambo, Director, Digital
Commerce & Innovation
Walgreens
* Mindy Heintskill, VP, Loyalty &
Personalized Marketing
* Cherise Ordlock, VP/General
Manager, Digital Commerce
Walmart
* Jamie Sohosky, VP, Marketing,
Customer Experience
WestRock
* Diane Anderson, VP, Regional Sales
WM. Wrigley Jr. Co.
* Amber Spiller, Sr. National Account
Manager, Dollar General

"Thank you so much for this unexpected
but tremendous honor and recognition -
what a fabulous idea to recognize women
in the industry!"
- Amy Dragland-Johnson, Director,
Shopper Marketing, SC Johnson & Son
SC Johnson & Son
* Amy Dragland-Johnson, Director,
Shopper Marketing
Shelfbucks
* Catherine Lindner, Chief Merchant
Officer

World Kitchen
* Rita Finley, Director, Category &
Shopper Insights
WSL Strategic Retail
* Wendy Liebmann, CEO & Chief
Shopper



Table of Contents for the Digital Edition of Shopper Marketing - September 2016

Contents
Shopper Marketing - September 2016 - Intro
Shopper Marketing - September 2016 - 1
Shopper Marketing - September 2016 - 2
Shopper Marketing - September 2016 - 3
Shopper Marketing - September 2016 - Contents
Shopper Marketing - September 2016 - 5
Shopper Marketing - September 2016 - 6
Shopper Marketing - September 2016 - 7
Shopper Marketing - September 2016 - 8
Shopper Marketing - September 2016 - 9
Shopper Marketing - September 2016 - 10
Shopper Marketing - September 2016 - 11
Shopper Marketing - September 2016 - 12
Shopper Marketing - September 2016 - 13
Shopper Marketing - September 2016 - 14
Shopper Marketing - September 2016 - 15
Shopper Marketing - September 2016 - 16
Shopper Marketing - September 2016 - 17
Shopper Marketing - September 2016 - 18
Shopper Marketing - September 2016 - 19
Shopper Marketing - September 2016 - 20
Shopper Marketing - September 2016 - 21
Shopper Marketing - September 2016 - 22
Shopper Marketing - September 2016 - 23
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Shopper Marketing - September 2016 - 25
Shopper Marketing - September 2016 - 26
Shopper Marketing - September 2016 - 27
Shopper Marketing - September 2016 - 28
Shopper Marketing - September 2016 - 29
Shopper Marketing - September 2016 - 30
Shopper Marketing - September 2016 - 31
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Shopper Marketing - September 2016 - 34
Shopper Marketing - September 2016 - 35
Shopper Marketing - September 2016 - 36
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Shopper Marketing - September 2016 - 40
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Shopper Marketing - September 2016 - 43
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