Shopper Marketing - September 2016 - 184


The Guide to Shopper Marketing Teams * 2016

ADVERTISEMENT

MILLERCOORS.COM

WHAT WE KNOW
ABOUT SHOPPERS
We're committed to leveraging the MillerCoors Advantage
to grow the size and value of retailers' total beer category.
A growing category benefits everyone, including your
customers. The MillerCoors Advantage is the bundle of goods
and services we provide, focusing on five areas:
* A broad range of high quality, award-winning brands
* Scalable, differentiated innovation that excites
consumers and drives incremental value for retailers
* Business-building solutions that help retailers drive
shopper conversion
* The most collaborative, knowledgeable, talented people
in the industry
* A network of entrepreneurial distributors who are
always looking to help retailers build their beer business

OUR APPROACH TO SHOPPERS
MillerCoors taps into our Commercial Center of Excellence (CCOE)
to help our retail customers win. The MillerCoors CCOE is comprised
of Category Management, Shopper and Local Insights, Channel
Marketing, Customer Marketing, Local Marketing, Space Lab and
Revenue Management.
Our customer marketing team is a group of dedicated shopper
marketing managers who are highly knowledgeable of their customers'
business, strategies and shoppers. We aim to build and enhance the
value of our customers' beer category by delivering brand solutions
that meet the needs of their shoppers and guests. As an integral part
of the CCOE, this team combines keen shopper and local insights with
customer strategies. Adding in the strength of our leading brands
leads to smart solutions that truly engage shoppers and grows the beer
category for our customers. We then collaborate with our distributor
partners to execute with excellence and evaluate post-execution
to ensure we're consistently striving for perfection and exceeding
retailers' expectations.

AT-A-GLANCE
WHO WE ARE

BRAND PORTFOLIO

KEY EXECUTIVES

MillerCoors is a Chicago-based brewer, striving to
become America's best beer company through an
uncompromising promise of quality, a keen focus on
innovation and a deep commitment to sustainability.

* Miller Brewing Company and Coors Brewing
Company offer domestic favorites such as Coors
Light, Miller Lite, Miller High Life and Coors Banquet.
* Tenth and Blake Beer Company, our craft and import
division, offers beers such as Leinenkugel's Summer
Shandy from sixth-generation Jacob Leinenkugel
Brewing Company and Blue Moon Belgian White from
modern craft pioneer Blue Moon Brewing Company,
founded in 1995.
* Tenth and Blake also operates Crispin Cider Company,
an artisanal maker of pear and apple ciders using
fresh-pressed American juice, and imports worldrenowned beers such as Italy's Peroni Nastro
Azzurro, the Czech Republic's Pilsner Urquell and the
Netherlands' Grolsch.
* MillerCoors has also pioneered new brands such as
the Redd's Apple and Redd's Wicked Apple franchises,
Smith & Forge Hard Cider and Henry's Hard Sodas.

Gavin Hattersley, Chief Executive Officer

WHAT WE DO
Through its diverse collection of storied breweries
and industry-leading retail tools, MillerCoors brings
American beer drinkers an unmatched selection of
the highest quality beers, flavored malt beverages and
ciders, steeped in centuries of brewing heritage.

AWARDS WON
Since 1996, MillerCoors has won a combined 291
medals at the Great American Beer Festival and the
bi-annual World Beer Cup.

Kevin Doyle, President, Sales & Distributor
Operations
David Kroll, Chief Marketing Officer
Brad Schwartz, Chief Commercial Solutions Officer

CONTACT
Jovina Young, Channel Marketing Director
Jovina.Young@MillerCoors.com


http://www.MILLERCOORS.COM

Table of Contents for the Digital Edition of Shopper Marketing - September 2016

Contents
Shopper Marketing - September 2016 - Intro
Shopper Marketing - September 2016 - 1
Shopper Marketing - September 2016 - 2
Shopper Marketing - September 2016 - 3
Shopper Marketing - September 2016 - Contents
Shopper Marketing - September 2016 - 5
Shopper Marketing - September 2016 - 6
Shopper Marketing - September 2016 - 7
Shopper Marketing - September 2016 - 8
Shopper Marketing - September 2016 - 9
Shopper Marketing - September 2016 - 10
Shopper Marketing - September 2016 - 11
Shopper Marketing - September 2016 - 12
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Shopper Marketing - September 2016 - 26
Shopper Marketing - September 2016 - 27
Shopper Marketing - September 2016 - 28
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