Shopper Marketing - September 2016 - 174


Editorial Index Companies named in the editorial columns of this issue are listed below.
3D Robotic  .  .  .  .  .  .  .  .  .  .  . 95

CVS/pharmacy  .  .  .  .  .  .  . 154

Integer Group, The  .  .  .  . 30

OfferCraft  .  .  .  .  .  .  .  .  .  .  . 125

ShopWell Labs  .  .  .  .  .  .  . 142

3TL Technologies .  .  .  .  .  .  .15

DCI Artform  .  .  .  .  .  .  .  .  .  . 90

Intel  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 90

Ogilvy  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .19

Snipp Interactive  .  .  .  .  . 120

7-Eleven  .  .  .  .  .  .  .  .  .  .  .  . 158

Del Monte Foods  .  .  .  .  .  .  .14

International Paper .  .  .  . 88

OMD Worldwide  .  .  .  .  .  . 26

Solvit Products .  .  .  .  .  .  .  . 28

Abbott-Action  .  .  .  .  .  .  .  .124

Design Phase  .  .  .  .  .  .  .  .  . 42

Invensense  .  .  .  .  .  .  .  .  .  . 134

On a Handshake .  .  .  .  .  . 145

Anheuser-Busch  .  .  .  .  .  .  .  .  .  .
 .  .  .  .  .  .  . 98, 102, 137, 143

Dollar General  .  .  .  .  .  .  . 152

IRI  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .14

Open Table  .  .  .  .  .  .  .  .  .  . 143

Sonoco Display and
Packaging .  .  .  .  .  .  .  .  .110

DonorsChoose .org .  .  .  .  . 20

OwnerIQ  .  .  .  .  .  .  .  .  .  .  .  .  .112

Sprouts  .  .  .  .  .  .  .  .  .  .  .  .  .  . 22

Apple .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 140

J .M . Smucker Co .  .  .  .  .  .  . 26
Jack Link's .  .  .  .  .  .  .  .  .  .  .  . 58

Path to Purchase
Institute  .  .  .  .  .  .  .  .  .  .  .  .2

Starbucks  .  .  .  .  .  .  .  .  .  .  .  . 70

Arizona Beverages .  .  .  . 159

Dr Pepper Snapple
Group .  .  .  .  .  .  .  .  .  .64,153

Target  .  .  .  .  .  .  .  .  .  .  .  .  .  . 144

Babies"R"Us  .  .  .  .  .  .  .  .  .  .  .16

Dyson  .  .  .  .  .  .  .  .  .  .  .  .  .  . 151

Pebble  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 94

Thin Film Electronics .  .  .131

Barilla America .  .  .  .  .  .  .  . 57

Effie Worldwide .  .  .  .  .  .  .  .  .2

Kantar Retail Virtual
Reality .  .  .  .  .  .  .  .  .  .  .  .114

Barrows Global  .  .  .  .  .  . 106

EnsembleIQ  .  .  .  .  .  .  .  .  .  .  .  .2

KAS Direct .  .  .  .  .  .  .  .  .  .  . 145

PepsiCo .  .  .  . 74, 86, 96, 104,
106, 148, 152, 159, 162

TimBar Packaging &
Display .  .  .  .  .  .  .  .  .  .  .  . 92

Bennett Packaging of
Kansas City  .  .  . 100, 130

Epsilon .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .14

Keeper Sports
Products  .  .  .  .  .  .  .  .  . 164

Pernod Ricard .  .  .  .  .  .  .  . 154

Time Inc . Retail  .  .  .  .  .  .  . 54

PetSmart .  .  .  .  .  .  .  .  .  .  .  .  . 26

TPG Rewards  .  .  .  .  .  .  .  .  .116

Pfizer Consumer
Healthcare  .  .  .  .  . 86, 89

TracyLocke  .  .  .  .  .  .  .  .  .  . 102

Best Buy  .  .  .  .  .  .  .  .  .  . 2, 170
Bic  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 164
Blistex  .  .  .  .  .  .  .  .  .  .  .  .  .  . 167
Blue Calypso .  .  .  .  .  .  .  .  . 122
Boehringer Ingelheim .  .167
Boots  .  .  .  .  .  .  .  .  .  .  . 110, 140
Breaktime Media .  .  .  .  .  .116
California Milk
Processor Board .  .  . 137
Catalina .  .  .  .  .  .  .  .  .  .  .  .  .  . 22

Escalade Inc ./Talking
Rain  .  .  .  .  .  .  .  .  .  .  .  .  .  . 84
Excel Displays &
Packaging .  .  .  .  .  .  .  .  .114
EyeQ Insights  .  .  .  .  .  .  .  .  .118
Eyeview Digital  .  .  .  .  .  . 132
Fandango  .  .  .  .  .  .  .  . 15, 124
Fetch Rewards  .  .  .  .  .  .  . 142
Fred Meyer  .  .  .  .  .  . 146, 148
Funmobility  .  .  .  .  .  .  .  .  .  .113
Georgia-Pacific Consumer
Products  .  .  .  .  .  .  .  .  .  . 50

Johnson & Johnson .  .  . 145

Kellogg Co .  .  .  .  .  .  .  . 30, 108
Kimberly-Clark .  .  .  . 16, 162
Kong Co .  .  .  .  .  .  .  .  .  .  .  .  .  . 26
Kroger  .  .  .  .  .  .  . 14, 146, 148
LG Electronics .  .  .  .  .  .  .  .  .  .  .2

Phoenix Creative Co .  .  .  . 92
Pitcher .  .  .  .  .  .  .  .  .  .  .  .  .  .  .119
Prestige Brands  .  .  .  .  .  .  . 85

Triad Retail Media  .  .  .  . 132
Two West  .  .  .  .  .  .  .  .  .  .  .  . 42
Unilever .  .  .  .  .  .  .  .  .  .  .  .  . 140
United Displaycraft  . . 85, 106

L'Oreal Paris  .  .  .  .  .  .  .  .  . 144

Procter & Gamble  .  .94, 95,
 .  .  .  .  .100, 101, 152, 160

Logitech  .  .  .  .  .  .  .  .  . 89, 102

Promotion In Motion  .  . 36

Universal Pictures  .  .  .  .  .  .24

Lowe's  .  .  .  .  .  .  .  .  .  .  .  .  .  . 150

Publix  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 34

Market Track /
Channel IQ  .  .  .  .  .  .  .  .119

Quotient Technology .  . 132

URI Marketing
Services  .  .  .  .  .  .  .  .  .  .100

Universal .  .  .  .  .  .  .  .  . 84, 107

Valspar Corp .  .  .  .  .  .  .  .  . 150

MarketingLab .  .  .  .  .  .  .  .  . 85

Rapid Displays  .  .  .  .  .94, 95,
98, 102, 104, 107

Mars Agency, The  .  .  .  .  . 22

Redbox  .  .  .  .  .  .  .  .  .  .  .  . 159

Vita Coco .  .  .  .  .  .  .  .  .  .  .  . 106

Grupo Gallegos  .  .  .  .  .  . 137

Mars Inc .  .  .  .  .  .  .  . 148, 156

Walgreens .  .  .  .  .  . 22, 62, 80

Church & Dwight .  . 92, 166

GSK Consumer Health .  . 63

Marvel .  .  .  .  .  .  .  .  .  .  .  .  .  . 156

Red Fuse
Communications .  .  . 22

Cierant .  .  .  .  .  .  .  .  .  .  .  .  .  . 126

Hannaford .  .  .  .  .  .  .  .  .  .  .  . 22

MaxPoint  .  .  .  .  .  .  .  .  .  .  .  .119

Retail Solutions  .  .  .  .  .  .  .131

Cinematique .  .  .  .  .  .  .  .  . 143

Harris Teeter .  .  .  .  .  .  .  .  .  . 36

MCordis .  .  .  .  .  .  .  .  .  .  .  .  .  .  .14

RevTrax  .  .  .  .  .  .  .  .  .  .  .  .  . 122

Warner Bros .
Entertainment  .  .  .  . 160

ciValue .  .  .  .  .  .  .  .  .  .  .  .  .  . 128

Hasbro .  .  .  .85, 96, 108, 161

Meijer  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 32

Rite Aid  .  .  .  .  .  .  .  .  .  .  .  .  .  .110

Clorox Co .  .  .  .  .  .  .  .  .  .  .  . 146

HelloWorld  .  .  .  .  .  .  .  .  .  . 137

Menasha .  .92, 101, 110, 132

Rolf C . Hagen  .  .  .  .  .  .  .  .  . 28

IBM  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 140

Mindshare .  .  .  .  .  .  .  .  .  .  .  .  .19

Samsung .  .  .  .  .  .  .  .  .  .  .  . 170

ModiFace .  .  .  .  .  .  .  .  .  .  .  . 136

SavingStar  .  .  .  .  .  .  .  .  .  . 120

Cohn & Wolfe .  .  .  .  .  .  .  .  . 22

Illumination
Entertainment  .  .  .  .  .  .24

SC Johnson  .  .  .  .  .  .  .  .  .  . 161

Colgate-Palmolive  .  .20, 98

InComm  .  .  .  .  .  .  .  .  .  .  .  .  .110

Mondelez  .  .  .  . 92, 153, 159

WestRock Merchandising
Displays .  .  .  .  .86, 89, 94,
96, 98, 100, 108

Scentisphere .  .  .  .  .  .  .  .  . 134

Whole Foods  .  .  .  .  .  . 15, 22

Coty  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 154

InContext Solutions .  .  . 128

Newell Brands  .  .  .  .  .  .  . 150

Shelfbucks  .  .  .  .  .  .  .  .  .  .  .118

Wild Blue Technologies .  . 18

Crisp .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .113

Influenster  .  .  .  .  .  .  .  .  .  . 125

Nielsen  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .15

Sherwin-Williams  .  .  .  . 151

Winsor & Newton  .  .  .  . 166

CryWorks  .  .  .  .  .  .  .  .  .  .  . 142

inMarket  .  .  .  .  .  .  .  .  .  .  .  . 140

Ocean Spray
Cranberries .  .  .  .  .  .  . 148

Shopkick  .  .  .  .  .  .  .  .  .  .  .  .  .114

Yellow Tail .  .  .  .  .  .  .  .  .  .  . 107

Catapult/Nsight .  .  .  .  .  . 108
Central Garden &
Pet Co .  .  .  .  .  .  .  .  .  .  .  . 28

Coca-Cola Co ., The .  .  .  .  .  .  .  .
 .  .  .  .  .  .  .80, 88, 138, 153

174

Great Northern Instore .  .  .  .
 .  .  .  .  .  .  .  .86, 89, 96, 126

y SHOPPER MARKETING SEPTEMBER 2016

Vitacraft  .  .  .  .  .  .  .  .  .  .  .  .  . 28

Walmart .  .  . 47, 76, 100, 160

Weber Stephen
Products  .  .  .  .  .  .  .  .  .146
Wendy's  .  .  .  .  .  .  .  .  .  .  .  . 104



Table of Contents for the Digital Edition of Shopper Marketing - September 2016

Contents
Shopper Marketing - September 2016 - Intro
Shopper Marketing - September 2016 - 1
Shopper Marketing - September 2016 - 2
Shopper Marketing - September 2016 - 3
Shopper Marketing - September 2016 - Contents
Shopper Marketing - September 2016 - 5
Shopper Marketing - September 2016 - 6
Shopper Marketing - September 2016 - 7
Shopper Marketing - September 2016 - 8
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