Shopper Marketing - September 2016 - 168


PERSONNEL APPOINTMENTS

BRAND MARKETERS
Fitbit, San Francisco
Former Walgreens executive Adam
Pellegrini joins the company as vice
president of digital health. In his new role,
Pellegrini will harness the power of Fitbit's
products, software and services to help
create better clinical health outcomes while
identifying new revenue opportunities
for the company as well as build on the
momentum Fitbit has had to date with
disease management, insurance, and
wellness programs. Pellegrini joins Fitbit
from Walgreens Boots Alliance, where he
served as VP of digital health.

Starbucks, Seattle
The company hired Leanne Fremar as
senior vice president, executive creative
director. In her new role, Fremar will lead
the creative development of all Starbucks
global brand initiatives and marketing
campaigns including digital creative and
packaging. She will report to Sharon
Rothstein, Starbucks global chief marketing
officer. Most recently, Fremar served as
Under Armour's SVP, executive creative
director, for its women's and concept
divisions.

Coca-Cola Co., Atlanta
Longtime Coca-Cola marketer Emmanuel
Seuge is leaving the manufacturer to start
his own company investing in startups,
according to Ad Age. He was most recently
senior vice president of content marketing.

168

y SHOPPER MARKETING SEPTEMBER 2016

Coty, New York
The company appointed Camillo Pane
chief executive officer. His appointment will
be effective following Coty's acquisition
of Procter & Gamble's beauty business,
expected to occur in October 2016.

RETAILERS
Hy-Vee, West Des Moines, Iowa
The retailer promoted senior vice
presidents Jeremy Gosch and Donna
Tweeten to executive vice presidents.
Gosch, formerly SVP and chief
merchandising officer, was named EVP,
strategy and chief merchandising officer.
Tweeten, formerly SVP and chief marketing
officer, was promoted to EVP and chief
marketing officer.

Target, Minneapolis
Former Apple veteran Ben Cook joins
the company as senior vice president,
global logistics, inventory allocation and
replenishment. In his new role, Cook will
lead the optimization of Target's inbound
and outbound supply chain processes,
including carrier transportation and lastmile delivery. He'll also oversee inventory
allocation and replenishment, merchandise
planning operations and global logistics.
Prior to joining Target, Cook served as
director, logistics and supply chain strategy,
for Apple.



Table of Contents for the Digital Edition of Shopper Marketing - September 2016

Contents
Shopper Marketing - September 2016 - Intro
Shopper Marketing - September 2016 - 1
Shopper Marketing - September 2016 - 2
Shopper Marketing - September 2016 - 3
Shopper Marketing - September 2016 - Contents
Shopper Marketing - September 2016 - 5
Shopper Marketing - September 2016 - 6
Shopper Marketing - September 2016 - 7
Shopper Marketing - September 2016 - 8
Shopper Marketing - September 2016 - 9
Shopper Marketing - September 2016 - 10
Shopper Marketing - September 2016 - 11
Shopper Marketing - September 2016 - 12
Shopper Marketing - September 2016 - 13
Shopper Marketing - September 2016 - 14
Shopper Marketing - September 2016 - 15
Shopper Marketing - September 2016 - 16
Shopper Marketing - September 2016 - 17
Shopper Marketing - September 2016 - 18
Shopper Marketing - September 2016 - 19
Shopper Marketing - September 2016 - 20
Shopper Marketing - September 2016 - 21
Shopper Marketing - September 2016 - 22
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Shopper Marketing - September 2016 - 24
Shopper Marketing - September 2016 - 25
Shopper Marketing - September 2016 - 26
Shopper Marketing - September 2016 - 27
Shopper Marketing - September 2016 - 28
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Shopper Marketing - September 2016 - 31
Shopper Marketing - September 2016 - 32
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Shopper Marketing - September 2016 - 34
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Shopper Marketing - September 2016 - 38
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Shopper Marketing - September 2016 - 40
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Shopper Marketing - September 2016 - 42
Shopper Marketing - September 2016 - 43
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