Shopper Marketing - September 2016 - 14


PROGRAMS

SOLUTION PROVIDER NEWS
IRI Reaches Deal with Kroger
IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer's preferred partner for market measurement services. "In everything we do and
every decision we make, we put our customers first. Our relationship with IRI is another step in this direction," said Mike Donnelly,
Kroger's executive vice president of merchandising, in a media release. "We believe IRI has the best tools and technology to allow
both Kroger and our suppliers to access better market insights,
helping us create even better experiences for every customer."
Market measurement services provide Kroger and its supplier
partners a common view of their business performance compared to the rest of the market. IRI's data management platform,
IRI Liquid Data, will help both Kroger and its suppliers collaborate
more easily and make better decisions to benefit customers.
Epsilon Named Agency of Record: Epsilon, Irving, Texas, has
been named agency of record for Walnut Creek, California-based
Del Monte Foods after a five-month competitive review process.
Under the terms of the new agreement, Epsilon will develop an
overarching multichannel creative campaign and communications plan, which will be extended across the manufacturer's College Inn products as well as Del Monte plastic fruit cup and vegetable products. Epsilon will also oversee traditional advertising,
shopper marketing and digital marketing.
MCordis Launches Training Courses: MCordis, San Francisco,
recently launched a portal for online mobile marketing training
courses. The first available course will be "An Introduction to Native Apps," sponsored by Atlanta app development company
stable|kernel. The native apps course began Aug. 1 and will be
available free of charge to qualifying users for a limited time. Details are available at mCordis.com.
14

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http://www.mCordis.com

Table of Contents for the Digital Edition of Shopper Marketing - September 2016

Contents
Shopper Marketing - September 2016 - Intro
Shopper Marketing - September 2016 - 1
Shopper Marketing - September 2016 - 2
Shopper Marketing - September 2016 - 3
Shopper Marketing - September 2016 - Contents
Shopper Marketing - September 2016 - 5
Shopper Marketing - September 2016 - 6
Shopper Marketing - September 2016 - 7
Shopper Marketing - September 2016 - 8
Shopper Marketing - September 2016 - 9
Shopper Marketing - September 2016 - 10
Shopper Marketing - September 2016 - 11
Shopper Marketing - September 2016 - 12
Shopper Marketing - September 2016 - 13
Shopper Marketing - September 2016 - 14
Shopper Marketing - September 2016 - 15
Shopper Marketing - September 2016 - 16
Shopper Marketing - September 2016 - 17
Shopper Marketing - September 2016 - 18
Shopper Marketing - September 2016 - 19
Shopper Marketing - September 2016 - 20
Shopper Marketing - September 2016 - 21
Shopper Marketing - September 2016 - 22
Shopper Marketing - September 2016 - 23
Shopper Marketing - September 2016 - 24
Shopper Marketing - September 2016 - 25
Shopper Marketing - September 2016 - 26
Shopper Marketing - September 2016 - 27
Shopper Marketing - September 2016 - 28
Shopper Marketing - September 2016 - 29
Shopper Marketing - September 2016 - 30
Shopper Marketing - September 2016 - 31
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Shopper Marketing - September 2016 - 33
Shopper Marketing - September 2016 - 34
Shopper Marketing - September 2016 - 35
Shopper Marketing - September 2016 - 36
Shopper Marketing - September 2016 - 37
Shopper Marketing - September 2016 - 38
Shopper Marketing - September 2016 - 39
Shopper Marketing - September 2016 - 40
Shopper Marketing - September 2016 - 41
Shopper Marketing - September 2016 - 42
Shopper Marketing - September 2016 - 43
Shopper Marketing - September 2016 - 44
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Shopper Marketing - September 2016 - 46
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Shopper Marketing - September 2016 - 79
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Shopper Marketing - September 2016 - 81
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Shopper Marketing - September 2016 - 113
Shopper Marketing - September 2016 - 114
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Shopper Marketing - September 2016 - 116
Shopper Marketing - September 2016 - 117
Shopper Marketing - September 2016 - 118
Shopper Marketing - September 2016 - 119
Shopper Marketing - September 2016 - 120
Shopper Marketing - September 2016 - 121
Shopper Marketing - September 2016 - 122
Shopper Marketing - September 2016 - 123
Shopper Marketing - September 2016 - 124
Shopper Marketing - September 2016 - 125
Shopper Marketing - September 2016 - 126
Shopper Marketing - September 2016 - 127
Shopper Marketing - September 2016 - 128
Shopper Marketing - September 2016 - 129
Shopper Marketing - September 2016 - 130
Shopper Marketing - September 2016 - 131
Shopper Marketing - September 2016 - 132
Shopper Marketing - September 2016 - 133
Shopper Marketing - September 2016 - 134
Shopper Marketing - September 2016 - 135
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Shopper Marketing - September 2016 - 137
Shopper Marketing - September 2016 - 138
Shopper Marketing - September 2016 - 139
Shopper Marketing - September 2016 - 140
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Shopper Marketing - September 2016 - 149
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