SO-LO-MO Central A roundup of social, local and mobile marketing activity at retail SOCIAL Augmented reality company ModiFace Inc., Toronto, has developed the ModiFace bot for Facebook Messenger that acts as a live beauty advisor. The chat bot, which can help consumers shop for lipstick, has knowledge of a range of shades and colors from more than 70 lipstick brands. Through the Messenger app on Facebook, users can send a message to ModiFace and ask questions about specific products or for beauty advice. Through facial tracking and simulation technology, the ModiFace bot augments colors of lipstick onto a user's photo so they can see how it looks. The bot also sends a link to buy actual products at Amazon or Sephora, for example. ... pro-happy hour. 136 y SHOPPER MARKETING SEPTEMBER 2016 ... a beauty advisor.