Shopper Marketing - September 2016 - 131
Retail Solutions (RSi)
FEATURES: The Ansa automated analytics
service uses POS data to target, optimize
and measure digital marketing for CPGs,
agencies and ad networks. Campaigns are
automatically targeted, optimized and measured using Ansa's daily point-of-sale analytics, with programs studied before, during
and after the campaign.
BENEFITS: The service targets the most
important stores for the campaign and
provides post-campaign measurement and
insights one week after the campaign ends.
RSi says campaigns that use Ansa deliver
more spending efficiency for store-level
targeting. After a promotion's run, Ansa
automatically generates test versus control
measurement of featured item lift and halo
Thin Film Electronics
FEATURES: Thinﬁlm NFC Opensense Smart
Labels provide information to consumers at
the point of sale. The smart packaging sensor label can be placed over the opening of
a product such as a carton, bottle or jar.
BENEFITS: When a shopper taps the
product at the retail shelf, she can receive
information such as ingredients, a brand
story video, complementary products and
promotional offers. When she opens the
product at home and taps it again with her
smartphone she can receive more information such as recipes, related products and
social sharing options. When the consumer
opts in, the brand knows which product is
being scanned, and when and where.
SEPTEMBER 2016 SHOPPER MARKETING \