Shopper Marketing - September 2016 - 130
PATH TO PURCHASE EXPO PREVIEW
Bennett Packaging of KC
FEATURES: Bennett Packaging added
new digital printing capabilities including six-color process comparable to litho
label, 60,000-square-feet production
speed, direct-to-sheet printing and a 66inch by 196-inch large-format print area.
BENEFITS: Order quantities can run off
the same press and prototypes are true
production quality samples. There are
no print plate investments so creative
changes can be made with each order
and within the run with no machine
downtime. There is also less waste and
raw material used during production.
\ SHOPPER MARKETING SEPTEMBER 2016