Shopper Marketing - September 2016 - 13


LE SAUSAGE
stomer Insights

* Meredith Jang, Director,
Shopper Insights & Analytics

Director,
hts & Analytics
hn, Shopper
nager

MAXPOINT
* Tom Dolan, SVP,
Enterprise Solutions
* Jason Kaplan, Director,
Shopper Marketing

Director of Sales
nior Manager
ategory

VP, U.S. Sales

, Senior
per Marketing
VP, Shopper
ustomer
logg U.S.

N MOUNTAIN
rector,
eting
almart Customer
nager

ARK
Director,
eting
or Director,
gement
enior Manager,
eting COE

ICS
rson, Senior
per Marketing
Senior Shopper
nager
aal, VP,
nsumer
Home Appliances

CK
Marketing &
opment

LATE US
w, Director of
eting

RE
tional Accounts

GO SQUEEZ
Senior Director,
keting

hopper Insights
Intelligence

MEIJER INC.
* Diane Boeskool, Customer
Marketing Manager
* Lanny Curtis, Director,
Customer Marketing
* Michael Ross, VP,
Digital Shopping &
Customer Marketing
MILLERCOORS
* Daniel Warhaftig,
Senior Marketing Manager,
C-Store Channel Solutions
* Jovina Young, Director,
Channel Marketing, C-Stores
MOET HENNESSY USA
* Kyle Yearick, VP, Trade
Marketing
MONDELEZ INTERNATIONAL
* Steve McGowan, Director of
Shopper Marketing
* Michael Tilley, Associate
Director, Shopper Marketing
& Strategic Partnerships

* Katie Schiavone, Senior
Director, Shopper Marketing,
PepsiCo NAN Brands
PERNOD RICARD USA
* Scot Henderson, Director,
Customer Solutions
* Karen Quach, Division
Marketing Director
PFIZER
* Chuck Meyer-Hanover,
Director, Shopper Category
& Insights
* Heather Storms, Director,
Shopper Marketing
PHILIPS CONSUMER
LIFESTYLE
* Kelly Downey, VP, Digital &
Shopper Solutions
PINNACLE FOODS
* Kelly Annis, Director,
Marketing Activation
PROCTER & GAMBLE
* Matt Barresi, Managing
Director, Shopper Marketing
* Lynn Neal, NA Retail Strategy
Leader
QUOTIENT
* Gary Stern, VP, Sales

MOSAIC SHOPPER
* James Fraser, GM, U.S.
* Chad Grenier, EVP, Retail
Marketing Services, NA

RB
* Taryn Mitchell, Global
VP Sales, Digital Channel
(E-Commerce)
* Cheryl Policastro, Shopper
Marketing Team Leader

MYWEBGROCER
* Adam Hatch, VP, Marketing
* Greg Stevens, EVP

RED BULL NORTH AMERICA
* Melissa Leggett-Accad,
Trade Marketing Director

NESTLE USA
* Joe Radabaugh, Division VP,
Category & Shopper Excellence
* Jill Schermerhorn, Team
Leader, Shopper Marketing,
Category & Shopper COE

RETAIL SOLUTIONS INC (RSI)
* Michael Quinn, General
Manager, Ansa - Digital to
Store Analytics
* Meredith Williams, Director,
Business Development, Ansa

PEPSICO (BEVERAGE)
* William Langford, Senior
Director, Shopper Marketing
Strategy
* Esperanza Teasdale, Senior
Director of Shopper Marketing

REVTRAX
* Mike Dudynskay, EVP,
Marketing & Strategy
* Jonathan Treiber, CEO &
Co-Founder

PEPSICO (QUAKER)
* Jackie Clifton, Director,
PepsiCo Shopper Marketing,
Walmart Inc. Customer Team

SAATCHI & SAATCHI X
* Jessica Hendrix,
President & CEO
* Nicholas Sammer, VP, Client
Partnership & Brand Strategy

SARGENTO FOODS
* Cindy Mattingly, Customer
Shopper Marketing Manager
* Nicole Pavlica, Senior Brand
Shopper Marketing Manager

SYMPHONY EYC
* David Buckley,
GVP, Client Development
* Dan Jones, Director, Customer
Engagement

* Christopher Witte, VP, Shopper
& Category Development

SAVINGSTAR
* David Rochon, CEO

TEMPT IN-STORE
PRODUCTIONS POWERED
BY QUAD GRAPHICS
* Michael Draver, SVP, Sales
* Maura Packham, VP, Marketing
& Communications

UNILEVER
* Kevin Flagg, Senior Director,
Shopper Marketing &
Marketing Activation

SC JOHNSON & SON INC.
* Amy Dragland-Johnson,
Director, Shopper Marketing
* Jenny Roesner, Shopper
Marketing Manager
SHELFBUCKS
* Erik McMillan, CEO
* Catherine Lindner,
Chief Merchant Officer
SHOPTOLOGY
* Charlie Anderson, CEO
* Julie Quick, SVP, Head of
Insights & Strategy
SLICE INTELLIGENCE
* Shannon Boren, Director, Sales
* Leslie Warshaw, VP, Analytic
Solutions & General Manager,
CPG
SONOCO DISPLAY AND
PACKAGING
* Meg Bekker, Director of Sales
& Marketing, NA
* Philippe Erhart, Division VP
& GM
STARBUCKS COFFEE CO.
* Marcie Bracht, Shopper
Marketing Manager
* Tiffany Huey, Director,
Shopper Marketing
* Kelly Marsh, Director, Shopper
Innovation & Experience
STRATACACHE
* Chuck Billups, SVP, Brand
Advertising & Retail
Partnerships
* Jeff Griffin, EVP, Retail
Networks
SUN PRODUCTS CORP.
* Ken Krasnow, VP, Digital &
Consumer Activation

UBISOFT
* Paul Audino, Senior Manager,
Shopper Marketing

THE MARS AGENCY
* Robert Rivenburgh, CEO, NA
* Elise Wilfinger, EVP, Corporate
Strategy & Brand Officer

WALGREEN CO.
* Louis Dorado, Director,
Space Management &
Visual Merchandising
* Mindy Heintskill, VP, Loyalty &
Personalized Marketing
* Cherise Ordlock, VP/GM,
Digital Commerce

THE NIELSEN CO.
* Jeffrey Gregori, VP, Consumer &
Shopper Analytics
* Hin-lo Lau, VP, Consumer &
Shoper Analytics

WALMART STORES INC.
* Matt Parry, Senior Director,
Marketing
* Jamie Sohosky, VP, Marketing,
Customer Experience

TIME INC. RETAIL
* Christine Austin, Customer
Marketing Director
* Bill Romollino, VP,
Shopper Insights
* Eric Szegda, VP, Marketing

WESTERN UNION
* Tonya Johnson, Marketing
Director

THE MARKETING ARM
* Dan Belmont, President

TPN
* Sarah Cunningham, Senior
Managing Director, Client
Service & Development
* Nancy Shamberg, Managing
Director, Shopper Marketing
TRACYLOCKE
* Hugh Boyle, CEO
* Michael Kelly, Communications
Director
TTI FLOOR CARE NA
* Jennifer Antal, Senior Shopper
Marketing Manager
* Amanda Sloan, Strategic
Business Unit Leader, Hoover
TYSON FOODS
* Wendyjean Bennett, Director
of Shopper Marketing,
Consumer Products

WESTROCK
* Jason Scott, VP, Marketing
* Tim Sullivan, SVP,
Sales & Marketing
WILLIAM WRIGLEY JR. CO.
* Chris Balach, Team Leader,
Shopper Marketing &
Consumer Promotions
* Lena Lewis, Senior Manager,
Shopper Marketing
WORLD KITCHEN
* Ken Bausch, VP, Global Digital
Marketing
* Rita Finley, Director,
Category & Shopper Insights
* Michelle Malkin, VP, Customer
Development & Packaging
WSL STRATEGIC RETAIL
* Candace Corlett, President
* Wendy Liebmann, Founder,
CEO & Chief Shopper

The League of Leaders is an exclusive
organization of industry thought-leaders
dedicated to advancing the understanding of
all marketing efforts that culminate at retail.
SEPTEMBER 2016 SHOPPER MARKETING y

13



Table of Contents for the Digital Edition of Shopper Marketing - September 2016

Contents
Shopper Marketing - September 2016 - Intro
Shopper Marketing - September 2016 - 1
Shopper Marketing - September 2016 - 2
Shopper Marketing - September 2016 - 3
Shopper Marketing - September 2016 - Contents
Shopper Marketing - September 2016 - 5
Shopper Marketing - September 2016 - 6
Shopper Marketing - September 2016 - 7
Shopper Marketing - September 2016 - 8
Shopper Marketing - September 2016 - 9
Shopper Marketing - September 2016 - 10
Shopper Marketing - September 2016 - 11
Shopper Marketing - September 2016 - 12
Shopper Marketing - September 2016 - 13
Shopper Marketing - September 2016 - 14
Shopper Marketing - September 2016 - 15
Shopper Marketing - September 2016 - 16
Shopper Marketing - September 2016 - 17
Shopper Marketing - September 2016 - 18
Shopper Marketing - September 2016 - 19
Shopper Marketing - September 2016 - 20
Shopper Marketing - September 2016 - 21
Shopper Marketing - September 2016 - 22
Shopper Marketing - September 2016 - 23
Shopper Marketing - September 2016 - 24
Shopper Marketing - September 2016 - 25
Shopper Marketing - September 2016 - 26
Shopper Marketing - September 2016 - 27
Shopper Marketing - September 2016 - 28
Shopper Marketing - September 2016 - 29
Shopper Marketing - September 2016 - 30
Shopper Marketing - September 2016 - 31
Shopper Marketing - September 2016 - 32
Shopper Marketing - September 2016 - 33
Shopper Marketing - September 2016 - 34
Shopper Marketing - September 2016 - 35
Shopper Marketing - September 2016 - 36
Shopper Marketing - September 2016 - 37
Shopper Marketing - September 2016 - 38
Shopper Marketing - September 2016 - 39
Shopper Marketing - September 2016 - 40
Shopper Marketing - September 2016 - 41
Shopper Marketing - September 2016 - 42
Shopper Marketing - September 2016 - 43
Shopper Marketing - September 2016 - 44
Shopper Marketing - September 2016 - 45
Shopper Marketing - September 2016 - 46
Shopper Marketing - September 2016 - 47
Shopper Marketing - September 2016 - 48
Shopper Marketing - September 2016 - 49
Shopper Marketing - September 2016 - 50
Shopper Marketing - September 2016 - 51
Shopper Marketing - September 2016 - 52
Shopper Marketing - September 2016 - 53
Shopper Marketing - September 2016 - 54
Shopper Marketing - September 2016 - 55
Shopper Marketing - September 2016 - 56
Shopper Marketing - September 2016 - 57
Shopper Marketing - September 2016 - 58
Shopper Marketing - September 2016 - 59
Shopper Marketing - September 2016 - 60
Shopper Marketing - September 2016 - 61
Shopper Marketing - September 2016 - 62
Shopper Marketing - September 2016 - 63
Shopper Marketing - September 2016 - 64
Shopper Marketing - September 2016 - 65
Shopper Marketing - September 2016 - 66
Shopper Marketing - September 2016 - 67
Shopper Marketing - September 2016 - 68
Shopper Marketing - September 2016 - 69
Shopper Marketing - September 2016 - 70
Shopper Marketing - September 2016 - 71
Shopper Marketing - September 2016 - 72
Shopper Marketing - September 2016 - 73
Shopper Marketing - September 2016 - 74
Shopper Marketing - September 2016 - 75
Shopper Marketing - September 2016 - 76
Shopper Marketing - September 2016 - 77
Shopper Marketing - September 2016 - 78
Shopper Marketing - September 2016 - 79
Shopper Marketing - September 2016 - 80
Shopper Marketing - September 2016 - 81
Shopper Marketing - September 2016 - 82
Shopper Marketing - September 2016 - 83
Shopper Marketing - September 2016 - 84
Shopper Marketing - September 2016 - 85
Shopper Marketing - September 2016 - 86
Shopper Marketing - September 2016 - 87
Shopper Marketing - September 2016 - 88
Shopper Marketing - September 2016 - 89
Shopper Marketing - September 2016 - 90
Shopper Marketing - September 2016 - 91
Shopper Marketing - September 2016 - 92
Shopper Marketing - September 2016 - 93
Shopper Marketing - September 2016 - 94
Shopper Marketing - September 2016 - 95
Shopper Marketing - September 2016 - 96
Shopper Marketing - September 2016 - 97
Shopper Marketing - September 2016 - 98
Shopper Marketing - September 2016 - 99
Shopper Marketing - September 2016 - 100
Shopper Marketing - September 2016 - 101
Shopper Marketing - September 2016 - 102
Shopper Marketing - September 2016 - 103
Shopper Marketing - September 2016 - 104
Shopper Marketing - September 2016 - 105
Shopper Marketing - September 2016 - 106
Shopper Marketing - September 2016 - 107
Shopper Marketing - September 2016 - 108
Shopper Marketing - September 2016 - 109
Shopper Marketing - September 2016 - 110
Shopper Marketing - September 2016 - 111
Shopper Marketing - September 2016 - 112
Shopper Marketing - September 2016 - 113
Shopper Marketing - September 2016 - 114
Shopper Marketing - September 2016 - 115
Shopper Marketing - September 2016 - 116
Shopper Marketing - September 2016 - 117
Shopper Marketing - September 2016 - 118
Shopper Marketing - September 2016 - 119
Shopper Marketing - September 2016 - 120
Shopper Marketing - September 2016 - 121
Shopper Marketing - September 2016 - 122
Shopper Marketing - September 2016 - 123
Shopper Marketing - September 2016 - 124
Shopper Marketing - September 2016 - 125
Shopper Marketing - September 2016 - 126
Shopper Marketing - September 2016 - 127
Shopper Marketing - September 2016 - 128
Shopper Marketing - September 2016 - 129
Shopper Marketing - September 2016 - 130
Shopper Marketing - September 2016 - 131
Shopper Marketing - September 2016 - 132
Shopper Marketing - September 2016 - 133
Shopper Marketing - September 2016 - 134
Shopper Marketing - September 2016 - 135
Shopper Marketing - September 2016 - 136
Shopper Marketing - September 2016 - 137
Shopper Marketing - September 2016 - 138
Shopper Marketing - September 2016 - 139
Shopper Marketing - September 2016 - 140
Shopper Marketing - September 2016 - 141
Shopper Marketing - September 2016 - 142
Shopper Marketing - September 2016 - 143
Shopper Marketing - September 2016 - 144
Shopper Marketing - September 2016 - 145
Shopper Marketing - September 2016 - 146
Shopper Marketing - September 2016 - 147
Shopper Marketing - September 2016 - 148
Shopper Marketing - September 2016 - 149
Shopper Marketing - September 2016 - 150
Shopper Marketing - September 2016 - 151
Shopper Marketing - September 2016 - 152
Shopper Marketing - September 2016 - 153
Shopper Marketing - September 2016 - 154
Shopper Marketing - September 2016 - 155
Shopper Marketing - September 2016 - 156
Shopper Marketing - September 2016 - 157
Shopper Marketing - September 2016 - 158
Shopper Marketing - September 2016 - 159
Shopper Marketing - September 2016 - 160
Shopper Marketing - September 2016 - 161
Shopper Marketing - September 2016 - 162
Shopper Marketing - September 2016 - 163
Shopper Marketing - September 2016 - 164
Shopper Marketing - September 2016 - 165
Shopper Marketing - September 2016 - 166
Shopper Marketing - September 2016 - 167
Shopper Marketing - September 2016 - 168
Shopper Marketing - September 2016 - 169
Shopper Marketing - September 2016 - 170
Shopper Marketing - September 2016 - 171
Shopper Marketing - September 2016 - 172
Shopper Marketing - September 2016 - 173
Shopper Marketing - September 2016 - 174
Shopper Marketing - September 2016 - 175
Shopper Marketing - September 2016 - 176
Shopper Marketing - September 2016 - 177
Shopper Marketing - September 2016 - 178
Shopper Marketing - September 2016 - 179
Shopper Marketing - September 2016 - 180
Shopper Marketing - September 2016 - 181
Shopper Marketing - September 2016 - 182
Shopper Marketing - September 2016 - 183
Shopper Marketing - September 2016 - 184
Shopper Marketing - September 2016 - 185
Shopper Marketing - September 2016 - 186
Shopper Marketing - September 2016 - 187
Shopper Marketing - September 2016 - 188
Shopper Marketing - September 2016 - 189
Shopper Marketing - September 2016 - 190
Shopper Marketing - September 2016 - 191
Shopper Marketing - September 2016 - 192
Shopper Marketing - September 2016 - 193
Shopper Marketing - September 2016 - 194
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Shopper Marketing - September 2016 - 196
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Shopper Marketing - September 2016 - 198
Shopper Marketing - September 2016 - 199
Shopper Marketing - September 2016 - 200
Shopper Marketing - September 2016 - 201
Shopper Marketing - September 2016 - 202
Shopper Marketing - September 2016 - 203
Shopper Marketing - September 2016 - 204
Shopper Marketing - September 2016 - 205
Shopper Marketing - September 2016 - 206
Shopper Marketing - September 2016 - 207
Shopper Marketing - September 2016 - 208
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