Shopper Marketing - September 2016 - 128
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FEATURES: The HIVE (Hi-immersion Virtual
Experience) labs in Chicago and New Jersey offer a hands-on experience of virtual
reality technology through the use of highend wearable gear, including the HTC Vive
and Oculus Rift.
BENEFITS: Brands will also be able to use
the VR branded experiences for marketing
such as building a virtual playground for
consumers that can be played in a brick and
mortar store. A future pilot program will enable clients to set up in-house HIVE labs.
FEATURES: CiValue offers its cloud-based
SaaS solution for high-frequency retailers
such as supermarkets, drugstores and health
and beauty. The company uses custom data
from POS transactions and online behavior to
produce what it calls a "shopper DNA analysis."
BENEFITS: CiValue says its program allows
retail marketers to increase customer engagement, loyalty and visit frequency using
analytics, segmentation and personalization
tools. Marketers can analyze customers at the
chain, store, category and product level using
a simple interface to deliver personalized offers to customers.
\ SHOPPER MARKETING SEPTEMBER 2016