Shopper Marketing - September 2016 - 127
Keeping Executives Up to Date on Shopper Marketing Trends
REGISTER FOR FREE!
How Digital and Video Disrupt
Weekly Promotion Needs. . . And
What You Should Do About It
September 29, 2016, 1 p.m. CDT
Kevin Crociata, VP of Brands & Marketing, Totes/Isotoner
Sean Gaffney, Manager, Shopper Marketing, Analgesics, Bayer HealthCare
Alana Joy Feldman, Digital Shopper Marketing & E-commerce Specialist, Bayer HealthCare
West Naze, Head of Industry, CPG & Shopper Marketing, Eyeview
Marco Parente, VP, Digital Product & Strategy, Nielsen Catalina Solutions
In 2015, major retail chains reduced their use of newspaper circulars by
24 percent. With visibility and effectiveness of the weekly print circular
on a steady decline, shopper marketers must connect the dots along
their customers' purchase journey, in a moment-appropriate way.
Emerging media channels like video, social and mobile are now helping
shopper marketers, brands and retailers drive traffic and sales.
In this free webinar, attendees will:
* Explore how shopper marketers can restructure their media mix and
promotional strategy to address changes in shopper preferences and
declining print engagement.
* Learn how video marketing can deliver a more effective, scalable and
personalized weekly promotional experience that drives sales.
* Discover how to measure sales through emerging channels like video
to prove ROI and return on ad spend.
Register today at p2pi.org/iseminars
Questions? Call Ann at (773) 992-4448.