Shopper Marketing - September 2016 - 125
FEATURES: The Inﬂuenster app uses a
new geo-targeting feature to send push
notiﬁcations about discounts and offers on
products that users are following in nearby
stores. Other new capabilities for the mobile review app include a Q&A feature for
users to ask questions about products they
are considering in stores and get answers
from the member community.
BENEFITS: The geo-targeting feature is
designed to drive consumers into stores to
make purchases. Inﬂuenster connects its
clients with its social media-based community of target consumer groups to drive
in-store traffic, boost retailer promotions,
populate online reviews, boost user-generated content and offer brands market insights.
FEATURES: OfferCraft software uses gamiﬁcation tools, dynamic rewards, sensors
and algorithm-driven analytics to turn static
coupons and loyalty gifts into rewards. The
OfferCraft loyalty reward looks like a traditional offer or voucher but is an independent software program that can change the
offer depending on how the shopper is or
isn't interacting with it.
BENEFITS: An OfferCraft reward features
different behaviors, such as splitting into
multiple rewards or enabling a user to
unlock additional value through spending
more money. The incentive changes to stay
relevant and boost redemption, according
to the company.
SEPTEMBER 2016 SHOPPER MARKETING \