Shopper Marketing - September 2016 - 122


PATH TO PURCHASE EXPO PREVIEW

RevTrax

FEATURES: The OfferArchitect methodology analyzes quantitative and qualitative
input from target consumers. The system
tests against national shopper audiences,
across retailer format and across digital
channels, and links offline purchase transactions to online shopper engagement.
OfferArchitect incorporates banner advertisements and coupon offers. The testing
platform considers all relevant messaging
on the coupon.
BENEFITS: Attribution metrics connect
online shopping engagement with offline
purchase transactions, separating shoppers who intend to buy from shoppers who
actually bought specific products
.
Booth 219

122

\ SHOPPER MARKETING SEPTEMBER 2016

Blue Calypso

FEATURES: POPTrak mobile technology
enables marketers to track in-store display
compliance and performance. POPTrak includes set-up instructions including pictures
and videos for proper set-up. POPTrak also
integrates with Blue Calypso's KIOSentrix
for in-store shopper engagement.
BENEFITS: Marketing teams can track the
entire in-store display life cycle, and users
can upload content and configure mobile
workflow programs to validate execution
and compliance of displays. Those responsible for setting up the display can use the
step-by-step mobile workflow, by activating
the program via QR code or SMS. GPS automatically validates actual store locations
to track compliance.
Booth 724



Table of Contents for the Digital Edition of Shopper Marketing - September 2016

Contents
Shopper Marketing - September 2016 - Intro
Shopper Marketing - September 2016 - 1
Shopper Marketing - September 2016 - 2
Shopper Marketing - September 2016 - 3
Shopper Marketing - September 2016 - Contents
Shopper Marketing - September 2016 - 5
Shopper Marketing - September 2016 - 6
Shopper Marketing - September 2016 - 7
Shopper Marketing - September 2016 - 8
Shopper Marketing - September 2016 - 9
Shopper Marketing - September 2016 - 10
Shopper Marketing - September 2016 - 11
Shopper Marketing - September 2016 - 12
Shopper Marketing - September 2016 - 13
Shopper Marketing - September 2016 - 14
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Shopper Marketing - September 2016 - 16
Shopper Marketing - September 2016 - 17
Shopper Marketing - September 2016 - 18
Shopper Marketing - September 2016 - 19
Shopper Marketing - September 2016 - 20
Shopper Marketing - September 2016 - 21
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Shopper Marketing - September 2016 - 28
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Shopper Marketing - September 2016 - 40
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