Shopper Marketing - September 2016 - 120
PATH TO PURCHASE EXPO PREVIEW
Branded Experience enables
CPGs to deliver
The offers are
one click and
70,000 retailers. Offers are
also now available through multi-trip, multi-store thresholds - the shopper spends a speciﬁc dollar
amount over a speciﬁed period of time to
receive cash back in her SavingStar account.
BENEFITS: SavingStar can personalize the
promotions within Branded Experience
based on a shopper's actual purchase history. Shoppers can opt in to join a brand's
CRM program directly through the promotion.
\ SHOPPER MARKETING SEPTEMBER 2016
FEATURES: Snipp Interactive's latest reward category includes mobile data rewards for consumers. The mobile data is
integrated with and fully redeemable on the
SnippRewards microsite. The redemption
process includes submitting a photo of the
proof of purchase, entering a phone number on the microsite and conﬁrmation code.
Snipp has run a program with Verizon,
rewarding customers with Verizon mobile
BENEFITS: Brands and agencies can reward consumers for purchase with cellular
data, added to the consumer's telecom carrier account.