Shopper Marketing - September 2016 - 12


COTY US
* Jessica Kalinger, Senior Director,
Category Management &
Shopper Insights
ABBOTT LABORATORIES
* Steven Higgins, Senior
Director, Sales Development
& Shopper Marketing
* Adrianne Lambert, Senior
Manager, Shopper Marketing
ACH FOOD COMPANIES
* Joe Landfair, VP, Sales
* Bob Schmidt, Director,
Sales Planning & Operations
ALBERTSONS COMPANIES
* Karl Meinhardt, VP,
Social & Digital Marketing
* Karen Sales, VP of
Shopper Marketing
* Ryan Voorhees, VP,
In Store Experience
ALCON
* Jeremy Brown, Director,
Shopper Marketing,
Alcon Vision Care
* Mark McKeon, Associate
Director, Category &
Shopper Insights
* Shawn Millerick, Head of
Marketing, U.S. OTC
BARILLA AMERICA
* Debbie Zefting, Director,
Customer & Shopper
Development
BAYER HEALTHCARE
* Sean Gaffney, Manager,
Shopper Marketing Analgesics
* Jeff Howren, VP, Customer
& Shopper Development
* Eileen Wolfe, Senior Manager,
Shopper Marketing Insights,
Digital & Execution

12

CAMPBELL SOUP/
PEPPERIDGE FARM
* Christian Ardito, Senior
Marketing Manager,
Soup & Broth Activation
* Shelly Sinas, Director of
Customer Engagement &
Shopper Marketing
CATAPULT MARKETING
* Peter Cloutier, CMO
* Joe Robinson, President
CHURCH & DWIGHT
* Dan Bracken, Director, Digital
Strategy & Shopper Marketing
CLOROX CO.
* David Cardona, Director of
Shopper Marketing, CAS &
Multicultural Capabilities
COCA-COLA CO.
* John Mount, VP, National
Retail Sales, Customer
Marketing
* Chris Russell, Group Director,
Shopper Insights
* Rachel Smith, Group Director,
Shopper Marketing
COLGATE-PALMOLIVE
* Barry Roberts, Director,
Retail Shopper Solutions &
E-Commerce
* Brad Watt, Worldwide
Marketing Director,
Global Marketing
COLLECTIVE BIAS
* Dave Momsen, SVP,
Business Development
* Dan Vanchieri,
Chief Revenue Officer

BEIERSDORF INC.
* Andrew Kingery, Director,
Shopper & Customer Marketing

CONAGRA FOODS
* Bob Waibel, Senior Director,
Shopper Marketing

BROWN-FORMAN CORP.
* Bob Krall, VP
* Julie Lynn York, Group
Manager, Portfolio &
Partnership Marketing

CONSTELLATION BRANDS
* Carl Evans, VP of Trade
Marketing & Promotions
* Tracy Frisbie, Director of
Shopper Marketing
* Dale Stratton, VP,
Strategic Insights

y SHOPPER MARKETING SEPTEMBER 2016

CRISP
* Tom Jones, Chief Revenue
Officer
* Jason Young, CEO
CVS HEALTH
* Chris Almeida, Senior Director,
Shopper Marketing &
Experience
* Peter Bond, Senior Director,
Supplier Engagement
& Customer Business
Intelligence
DEL MONTE FOODS
* Jennifer Reiner, Director
of Marketing Activation &
Shopper Marketing
DELL
* Mary Flanagan, Director,
Strategy, Consumer &
Small Business
* Lori Pennington, Insights &
Shopper Experience Strategist
* Dan Seymour, Director, NA
Retail, Shopper Marketing
DR PEPPER SNAPPLE
GROUP
* Andrew Barker, Director,
Media Investment Strategy &
Content Planning
* Sheila Bonner, VP,
Shopper Marketing
* Richard Moulton, Director,
Shopper Marketing - Walmart,
West Grocery & C-stores
E&J GALLO WINERY
* Robert Ruijssenaars, Senior
Director, Shopper Marketing
EDGEWELL PERSONAL CARE
* Michael Law, Senior Director,
Customer Strategy & Planning
* Beth St. Raymond, Director,
Shopper Marketing &
Merchandising and Display
ENERGIZER HOLDINGS
* Thu Bang, Senior Manager,
Americas Shopper Activation
* Mike Lampman, VP,
Trade Marketing

EXCEL DISPLAYS &
PACKAGING
* Brian Hutchinson, VP,
Shopper Marketing
* Bryan Perry, VP & General
Manager, Bentonville Office
FCB/RED
* Tina Manikas, President
* Curt Munk, SVP, Director of
Planning
FOOD LION
* Kimberly Mattingly,
Shopper Marketing Manager
* Neil Norman, Manager of
Customer Loyalty
* Paula Summers,
Director of Marketing
FRITO-LAY INC.
* Janelle Anderson, VP,
Shopper Marketing
* Jeff Swearingen, SVP,
Marketing & Analytics
GENERAL MILLS
* Jay Picconatto, Marketing
Director, Shopper Marketing
GEOMETRY GLOBAL
* Carl Hartman, CEO, NA
* Scott McCallum, President,
Shopper Marketing, NA
GEORGIA PACIFIC
COMMUNICATION PAPERS
* Sam Atchison, Senior Manager,
Channel Marketing &
Customer Development
GEORGIA PACIFIC LLC
* Laura Knebusch, VP,
Marketing Activation
* John Pfalzgraf, Shopper
Knowledge Director
GFK
* Joe Beier, EVP, Shopper &
Retail Strategy
* Sarah Gleason, SVP
GLAXOSMITHKLINE
* Cara Kahaly, Director,
Shopper Marketing
GREAT NORTHERN INSTORE
* Patrick Graf, VP, Display Sales
Development
* Mike Schliesmann, SVP,
Business Unit Manager
HALLMARK CARDS
* Patrick Gahagan, VP,
Category Management

HEINEKEN USA
* Mike Ryan, Senior Director
of Marketing
* Jonathan Simpson, Director,
Trade Marketing
* Dean Williams, Senior Director,
Commercial Marketing,
National Accounts
HELLOWORLD
* Peter DeNunzio, CEO
* Chris Wayman, Chief Client
Officer
HERSHEY CO.
* Oscar Herrada, Director,
Shopper Marketing
HIGI
* Jeff Bennett, CEO
* Maribeth Cleary, VP of
Partnerships & Alliances
IBOTTA
* Kane McCord, COO
* Dan Wallace, Director of Sales
IN MARKETING SERVICES
* Todd Engels, EVP,
Managing Director
* Lisa Klauser, President
INCONTEXT SOLUTIONS
* Brooks Augustine,
Chief Customer Officer
* Mark Hardy, CEO
INTEGER GROUP
* Nicole Souza, SVP, Network
Business Development
INTEL CORPORATION
* Renee Novello, Director,
Global Retailer Shopper
J.M. SMUCKER CO.
* Steve Iurato, VP, Channels,
U.S. Retail Sales
* Liz Mayer, Director,
Shopper Marketing
JACK LINK'S
* Steve Althaus, VP,
Sales Strategy
* Jeff Kjome, Shopper
Marketing Director
JOHNSON & JOHNSON
SALES & LOGISTICS CO.
* Heather Campain, Director,
Shopper Marketing
* Kim Viccaro, Director,
Shopper Marketing

JOHNSONVILL
* Dan Baltus, Cus
Manager
* Joe Bourland, D
Strategic Insigh
* Stephanie Pleh
Marketing Man

KAO
* Jackie Bishop, D
* Diane Isler, Sen
of Insights & Ca
Management
* John Sullivan, V

KELLOGG CO.
* Aaron Elleman,
Director, Shopp
* Scott Hamric, V
Marketing & Cu
Activation, Kell

KEURIG GREEN
* Kellie Ebert, Dir
Channel Marke
* Amber King, Wa
Marketing Mana

KIMBERLY-CLA
* Anne Jenkins, D
Shopper Marke
* Liz Metz, Senio
Shopper Engag
* Jill Wienkes, Se
Shopper Marke

LG ELECTRONI
* Stewart Hender
Manager, Shopp
* Rachel Olson, S
Marketing Man
* Dave VanderWa
Marketing, Con
Electronics & Ho

MARKET TRAC
* Tim Woda, VP, M
Business Develo

MARS CHOCOL
* Susan Barkalow
Shopper Marke

MARS PETCAR
* Todd Stone, Nat
Manager

MATERNE GOG
* Joe Kasinskas, S
Customer Mark

MATTEL
* Bill Bean, VP, Sh
& Competitive I



Table of Contents for the Digital Edition of Shopper Marketing - September 2016

Contents
Shopper Marketing - September 2016 - Intro
Shopper Marketing - September 2016 - 1
Shopper Marketing - September 2016 - 2
Shopper Marketing - September 2016 - 3
Shopper Marketing - September 2016 - Contents
Shopper Marketing - September 2016 - 5
Shopper Marketing - September 2016 - 6
Shopper Marketing - September 2016 - 7
Shopper Marketing - September 2016 - 8
Shopper Marketing - September 2016 - 9
Shopper Marketing - September 2016 - 10
Shopper Marketing - September 2016 - 11
Shopper Marketing - September 2016 - 12
Shopper Marketing - September 2016 - 13
Shopper Marketing - September 2016 - 14
Shopper Marketing - September 2016 - 15
Shopper Marketing - September 2016 - 16
Shopper Marketing - September 2016 - 17
Shopper Marketing - September 2016 - 18
Shopper Marketing - September 2016 - 19
Shopper Marketing - September 2016 - 20
Shopper Marketing - September 2016 - 21
Shopper Marketing - September 2016 - 22
Shopper Marketing - September 2016 - 23
Shopper Marketing - September 2016 - 24
Shopper Marketing - September 2016 - 25
Shopper Marketing - September 2016 - 26
Shopper Marketing - September 2016 - 27
Shopper Marketing - September 2016 - 28
Shopper Marketing - September 2016 - 29
Shopper Marketing - September 2016 - 30
Shopper Marketing - September 2016 - 31
Shopper Marketing - September 2016 - 32
Shopper Marketing - September 2016 - 33
Shopper Marketing - September 2016 - 34
Shopper Marketing - September 2016 - 35
Shopper Marketing - September 2016 - 36
Shopper Marketing - September 2016 - 37
Shopper Marketing - September 2016 - 38
Shopper Marketing - September 2016 - 39
Shopper Marketing - September 2016 - 40
Shopper Marketing - September 2016 - 41
Shopper Marketing - September 2016 - 42
Shopper Marketing - September 2016 - 43
Shopper Marketing - September 2016 - 44
Shopper Marketing - September 2016 - 45
Shopper Marketing - September 2016 - 46
Shopper Marketing - September 2016 - 47
Shopper Marketing - September 2016 - 48
Shopper Marketing - September 2016 - 49
Shopper Marketing - September 2016 - 50
Shopper Marketing - September 2016 - 51
Shopper Marketing - September 2016 - 52
Shopper Marketing - September 2016 - 53
Shopper Marketing - September 2016 - 54
Shopper Marketing - September 2016 - 55
Shopper Marketing - September 2016 - 56
Shopper Marketing - September 2016 - 57
Shopper Marketing - September 2016 - 58
Shopper Marketing - September 2016 - 59
Shopper Marketing - September 2016 - 60
Shopper Marketing - September 2016 - 61
Shopper Marketing - September 2016 - 62
Shopper Marketing - September 2016 - 63
Shopper Marketing - September 2016 - 64
Shopper Marketing - September 2016 - 65
Shopper Marketing - September 2016 - 66
Shopper Marketing - September 2016 - 67
Shopper Marketing - September 2016 - 68
Shopper Marketing - September 2016 - 69
Shopper Marketing - September 2016 - 70
Shopper Marketing - September 2016 - 71
Shopper Marketing - September 2016 - 72
Shopper Marketing - September 2016 - 73
Shopper Marketing - September 2016 - 74
Shopper Marketing - September 2016 - 75
Shopper Marketing - September 2016 - 76
Shopper Marketing - September 2016 - 77
Shopper Marketing - September 2016 - 78
Shopper Marketing - September 2016 - 79
Shopper Marketing - September 2016 - 80
Shopper Marketing - September 2016 - 81
Shopper Marketing - September 2016 - 82
Shopper Marketing - September 2016 - 83
Shopper Marketing - September 2016 - 84
Shopper Marketing - September 2016 - 85
Shopper Marketing - September 2016 - 86
Shopper Marketing - September 2016 - 87
Shopper Marketing - September 2016 - 88
Shopper Marketing - September 2016 - 89
Shopper Marketing - September 2016 - 90
Shopper Marketing - September 2016 - 91
Shopper Marketing - September 2016 - 92
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Shopper Marketing - September 2016 - 94
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Shopper Marketing - September 2016 - 96
Shopper Marketing - September 2016 - 97
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Shopper Marketing - September 2016 - 113
Shopper Marketing - September 2016 - 114
Shopper Marketing - September 2016 - 115
Shopper Marketing - September 2016 - 116
Shopper Marketing - September 2016 - 117
Shopper Marketing - September 2016 - 118
Shopper Marketing - September 2016 - 119
Shopper Marketing - September 2016 - 120
Shopper Marketing - September 2016 - 121
Shopper Marketing - September 2016 - 122
Shopper Marketing - September 2016 - 123
Shopper Marketing - September 2016 - 124
Shopper Marketing - September 2016 - 125
Shopper Marketing - September 2016 - 126
Shopper Marketing - September 2016 - 127
Shopper Marketing - September 2016 - 128
Shopper Marketing - September 2016 - 129
Shopper Marketing - September 2016 - 130
Shopper Marketing - September 2016 - 131
Shopper Marketing - September 2016 - 132
Shopper Marketing - September 2016 - 133
Shopper Marketing - September 2016 - 134
Shopper Marketing - September 2016 - 135
Shopper Marketing - September 2016 - 136
Shopper Marketing - September 2016 - 137
Shopper Marketing - September 2016 - 138
Shopper Marketing - September 2016 - 139
Shopper Marketing - September 2016 - 140
Shopper Marketing - September 2016 - 141
Shopper Marketing - September 2016 - 142
Shopper Marketing - September 2016 - 143
Shopper Marketing - September 2016 - 144
Shopper Marketing - September 2016 - 145
Shopper Marketing - September 2016 - 146
Shopper Marketing - September 2016 - 147
Shopper Marketing - September 2016 - 148
Shopper Marketing - September 2016 - 149
Shopper Marketing - September 2016 - 150
Shopper Marketing - September 2016 - 151
Shopper Marketing - September 2016 - 152
Shopper Marketing - September 2016 - 153
Shopper Marketing - September 2016 - 154
Shopper Marketing - September 2016 - 155
Shopper Marketing - September 2016 - 156
Shopper Marketing - September 2016 - 157
Shopper Marketing - September 2016 - 158
Shopper Marketing - September 2016 - 159
Shopper Marketing - September 2016 - 160
Shopper Marketing - September 2016 - 161
Shopper Marketing - September 2016 - 162
Shopper Marketing - September 2016 - 163
Shopper Marketing - September 2016 - 164
Shopper Marketing - September 2016 - 165
Shopper Marketing - September 2016 - 166
Shopper Marketing - September 2016 - 167
Shopper Marketing - September 2016 - 168
Shopper Marketing - September 2016 - 169
Shopper Marketing - September 2016 - 170
Shopper Marketing - September 2016 - 171
Shopper Marketing - September 2016 - 172
Shopper Marketing - September 2016 - 173
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Shopper Marketing - September 2016 - 175
Shopper Marketing - September 2016 - 176
Shopper Marketing - September 2016 - 177
Shopper Marketing - September 2016 - 178
Shopper Marketing - September 2016 - 179
Shopper Marketing - September 2016 - 180
Shopper Marketing - September 2016 - 181
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Shopper Marketing - September 2016 - 183
Shopper Marketing - September 2016 - 184
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Shopper Marketing - September 2016 - 186
Shopper Marketing - September 2016 - 187
Shopper Marketing - September 2016 - 188
Shopper Marketing - September 2016 - 189
Shopper Marketing - September 2016 - 190
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Shopper Marketing - September 2016 - 208
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