Shopper Marketing - September 2016 - 119
FEATURES: MaxPoint's Pathpoint proprietary technology enables clients to match
physical location to digital activity, with
insights on a shopper's activities on the way
to and around the places frequented.
FEATURES: Pitcher's mobile sales and digital content management software enables
CPG sales and marketing teams to manage channel activities through one mobile
interface application. The mobile-ﬁrst application captures in-store data, and allows
users to make
use of visual
competitor checks. Customer dashboards
are conﬁgured speciﬁcally for sales and
marketing ﬁeld professionals. The service
also includes reports, price lists and CRM
data and the ability to capture information
such as prices and POS data orders, conduct surveys and check shelves.
BENEFITS: Data insights include which
neighborhoods are currently visiting a speciﬁc location and consumer activity around
a retailer's entire chain or a speciﬁc store.
Market Track / Channel IQ
FEATURES: Market Track's Where to Buy
technology provides brands with consumer
behavior data from engagement to the
shopping cart. Brands can educate shoppers on where to buy groceries online or in
stores by directing them to preferred retail
BENEFITS: Real-time analysis of audit results delivers data that is said to reduce out
of stock items and increase product availability.
BENEFITS: Brands can control how offers
are displayed, the stocking status and the
sort order of retailers.
SEPTEMBER 2016 SHOPPER MARKETING \