Shopper Marketing - August 2016 - 96


The Guide to Shopper Marketing Agencies * 2016

ADVERTISEMENT

GEOMETRY.COM

GEOMETRY GLOBAL: THE WORLD'S MOST GEOGRAPHICALLY
COMPLETE ACTIVATION NETWORK
EUROPE & THE MIDDLE EAST
Bahrain

Germany

Romania

Denmark

Italy
Lebanon

Spain
Saudi Arabia

Czech Rep
France

Hungary

Russia

Turkey

UAE

Ukraine
United Kindgdom

ASIA PACIFIC
Australia
China
India
Indonesia
Japan
Korea
Malaysia
New Zealand
Singapore
Sri Lanka
Thailand
Vietnam

NORTH AMERICA
Canada
USA

LATIN AMERICA

AFRICA

Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Ecuador
Mexico
Peru
Uruguay
Venezuela

Algeria
Egypt
Morocco
Nigeria
South Africa

With teams in 56 markets and 10 offices across North America, the
Geometry Global network develops highly compelling marketing
programs-informed by data and insights-connecting people with
brands at precisely the right times, in the right places, and the right
ways-making a measurable difference to our clients' business.
Geometry Global delivers award-winning creativity and integrated
talent across a range of disciplines including Shopper, Relationship,
Promotional and Experiential, Trade and Digital Marketing.
Geometry Global is a WPP company.

WE INSPIRE ACTION THROUGH
PIVOTAL IDEAS
We dive deep into data to analyze behavior. From there, we unearth
insights that become platforms for planning, which ultimately lead
to Pivotal Ideas. These ideas are perfectly suited for the connected
world, compelling an evermore inattentive audience to take notice,
find a place in culture through their utility and relevance and achieve
scale beyond their boundaries through their truth and simplicity. Most
importantly bring about real change and drive transformative action.
1
Ideas are specifically
created and designed to
shape or influence our
behavior

3
Inspire an action

2
Emerge from a human insight

THE MOST EFFECTIVE AGENCY IN
OUR SPACE
Geometry Global North America tallied eight 2016 Shopper
Marketing Effies in total, including three gold, one silver and four
bronze, as well as one gold as a participating agency.

4
Exist at the exact right
moment to pivot a person's
relationship with a brand

The wins are reflected across the categories of multi-retailer rollout,
new product/service introduction, awareness/trial and single-retailer
program. Four of these wins were on behalf of Team Unilever
Shopper, a bespoke team made up of eight WPP agencies including
Geometry Global, Kantar Retail, Mindshare, Shopper2Buyer, Bravo,
Barrows, Rockfish and Mirum Shopper.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

Geometry Global is an award-winning, multi-practice
marketing agency that influences people's buying
behavior with transformative creative solutions
informed by rich data and sharp insights.

* Shopper Marketing
* Digital Activation
* Consumer Promotions

KEY EXECUTIVES
* Experiential Marketing
* Relationship Marketing
* Media Planning

Carl Hartman, Chief Executive Office
Jim Carlton, Chief Creative Officer
Eric Pakurar, Chief Strategy Officer
Carl Preller, Chief Performance Officer

MAJOR CLIENTS
*
*
*
*

Unilever
Kimberly-Clark
Nestlé
General Mills

*
*
*
*

Liberty Mutual
John Deere
Mondelēz
American Express

CONTACT
Carl Hartman
CEO, North America
212.237.6023
carl.hartman@geometry.com


http://www.GEOMETRY.COM

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
Shopper Marketing - August 2016 - 5
Shopper Marketing - August 2016 - 6
Shopper Marketing - August 2016 - 7
Shopper Marketing - August 2016 - 8
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