Shopper Marketing - August 2016 - 94


The Guide to Shopper Marketing Agencies * 2016

ADVERTISEMENT

FCBRED.COM

ENTERPRISING CAPABILITIES
As the Shopper-First Brand Agency, FCB/RED considers every consumer and shopper experience-from initial brand engagement to
sustainable consumer advocacy. Our deep relationships with retailers, coupled with cultural sensitivity and empathy for consumers as
shoppers, informs and guides our work.
We believe creative collaboration is key to building great ideas and that good design is essential to providing memorable experiences.
Our expertise in digital, mobile, social, retail environments, experiential, and broadcast channels yields seamless solutions that holistically
address the needs and desires of today's in-control, omni-channel shopper.
We drive results-and create competitive advantage for our clients-by approaching every connection as an opportunity to create a brand
experience and a change in shopper behavior. Backed by complete through-the-line content capability and scale, we meet the fast, efficient
needs of clients large and small.

A MODERN AGENCY WITH MOMENTUM
FCB/RED campaigns are recognized for creativity and
effectiveness globally.
Pet Seasonal Platform -
Milk-Bone® Pup-Peroni® and more
Started a movement to get pet
parents to celebrate the holidays
with their pets the right way-with
treats. Effie and REGGIE Gold Winner.

THE FCB/RED EDGE

Valspar® Color for The Colorblind
Partnered with EnChroma to bring
color to the colorblind and a greater
appreciation of color to everyone.
Super REGGIE Winner.

The best work in our industry exists when we bring together
the most creative and diverse talent-from research analysts
to strategists, to producers, poets and creatives, from instore design to digital, to activation and broadcast. We're
serious about diverse points of view, and we believe that
every idea starts with an insight. And we know what a real
insight is. Ask us.

Coca-Cola® Happy Hour
at Walgreens®
Brought Happy Hours to Walgreens
and made it the destination for
people to share a Coke all summer
long. REGGIE and PRO Gold Winner.

We'd love to have a chance to talk about your brand, your
shoppers, and where you want to go. Because sometimes
the biggest opportunities require the thinking of a ShopperFirst Brand Agency.

AT-A-GLANCE

Jack Daniel's® 360
Created an immersive VR
experience that brought to life the
brand and the oldest registered
distillery. PRO Gold Winner.

WHO WE ARE

PRODUCTS & SERVICES

MAJOR CLIENTS

The award-winning Shopper-First Brand Agency that
drives behavior change at every point of persuasion.
Ranked #1 in brand engagement and shopper marketing, we unlock brand potential, building experiences
from the shelf out. We operate globally with experts
in 80+ markets.

* Shopper & Consumer Insights, Planning,
Measurement and Analytics

* Retail & eCommerce Shopper Strategy and Solutions

*
*
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* Digital, Social, Mobile Engagement and CRM

KEY EXECUTIVES

* Brand Activation and FCBX Experiential Events

Tina Manikas, President
Teddy Brown, Executive Creative
Curt Munk, Executive Director of Planning

WHAT WE DO
"RED" stands for our core expertise in Retail,
Engagement and Digital marketi ng. With a
competi ti ve advantage in understanding
omni-channel retailers, shoppers, and consumers,
FCB/RED brings insights and transformative ideas
to inspire people to engage and buy.

* Branded Experience, Environmental Design,
Creative Services

* Content Creation, Full-scale Production, Media
and Distribution

AB InBev
J.M. Smucker
Brown-Forman
Coca-Cola
Comcast

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Kikkoman
MilkPEP
Samsung
Valspar

CONTACT
Jesseca Ottens, VP, Business Development
Jesseca.Ottens@fcb.com
312.425.5214


http://www.FCBRED.COM

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
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Shopper Marketing - August 2016 - 1
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