Shopper Marketing - August 2016 - 92


The Guide to Shopper Marketing Agencies * 2016

ADVERTISEMENT

COLLABORATIVEMKTG.COM

IT'S ALL ABOUT EXECUTION
Welcome to CMG, a Shopper & Partnership Marketing EXECUTION agency, with a
successful track record of providing strategic, cost-effective program solutions. From
day one, we have utilized our knowledge of retailers and what it takes to effectively
plan and execute programs that deliver results. Our relationships with our clients' direct
and broker sales organizations have allowed us to collaborate with them, and create
impactful events that drive incremental and profitable volume. At CMG, we focus our
Account and Creative teams on understanding our clients' objectives, and then creating
the right programs to win with our clients' key retailers.
If you are looking for an agency that combines consumer insights with brand strategies,
and turns them into impactful, well executed, Shopper or Partnership Marketing
programs, give us a call.

WHO WE WORK FOR...
Our Clients - CMG works with CPG companies of all sizes. Our approach to
servicing these clients is the same no matter their size. The first, and most important
step in our approach is to immerse ourselves in our clients' organizations, to better
understand their objectives, strategies and internal systems, so that we can plan,
develop, and execute successful plans. After this initial step, it's all about...
*

The Customer - The retailer is king, and without the proper knowledge and
experience, any Shopper/Partnership Marketing program can quickly be derailed
before it even gets started. CMG has executed account specific programs at key
retailers for 16 years, and our senior management team has over 60 years of
combined experience.

*

The Shopper - CMG has demonstrated time and time again that shoppers
respond to our programs. We provide a robust balance of offers and tactics that
exceed both retailer expectations, and our clients' desire to reach their most
important consumers.

THE FINAL KEY TO OUR SUCCESS...
Our Team - We have an experienced team of professionals who are dedicated
to their clients' businesses, and passionate about delivering positive results. We
staff each client based on their needs with the right account and creative team
members who have the necessary backgrounds to provide top support and
deliver successful programs.

WE ARE A NATIONALLY RECOGNIZED AGENCY
Collaborative Marketing Group, Inc. has been included in several publications'
list of top agencies, including The Hub and Promo Top Shops, and was recently
featured in Shopper Marketing's "Who's Who In Shopper Marketing."

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

INDUSTRIES SERVED

CMG was established in November 2000 to provide
CPG companies with a cost effective alternative for
their retail marketing programs. Our objective is to
develop programs that address not only our clients'
needs, but also their key customers' objectives and
merchandising philosophies.

We offer the following services to support our
Shopper and Partnership Marketing efforts...

* Food

* Program planning and execution

* Pet Supplies

EXPERTISE

* Digital and Social Marketing management

Retail Marketing, concentrating in Shopper and
Partnership Marketing, with a focus on EXECUTION.

* Post promotion reporting and evaluation

* Partner solicitation, negotiation, and contract
development
* Creative and concept development
* Budget management
* Sweepstakes rule writing and fulfillment

* Beverage

CONTACT
Garrett Plepel, President
gplepel@collaborativemktg.com
630.871.6590


http://www.COLLABORATIVEMKTG.COM

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
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