Shopper Marketing - August 2016 - 90


The Guide to Shopper Marketing Agencies * 2016

ADVERTISEMENT

COLANGELO-SM.COM

OUR CAPABILITIES
We specialize in conversion and motivation. By converting
consumers into shoppers, and shoppers into loyal brand
evangelists, we are able to consistently motivate people
into action. At Colangelo, we build and execute integrated
communication programs that brands and retailers need to grow
market share and expand their reach.
We also accelerate Value Delivery for those clients who are
on the road to digital transformation, are rethinking strategy,
evaluating traditional and new media channels, or have a need to
create short-term revenue bursts without sacrificing long-term,
brand-building initiatives.

OUR PHILOSOPHY
When consumers feel an emotional connection to a brand, their loyalty extends
beyond the shelf. Suddenly, they aren't just consumers of products, they're
advocates for an idea or ideal. Brand Attachment creates a bond that is critical,
because it motivates the behaviors that lead to lifelong relationships and
inevitable profitability for our clients. This is how we believe brands are built.
We know it from experience.

WHAT MAKES US DIFFERENT?
Our job isn't to get someone to like or love a brand. Our job is to incorporate it into a consumer's behavior and lifestyle. We do this by
delivering brand-building engagements and through-the-line activation under the platform of The Unfair Advantage™ - a powerful, profitable,
and proprietary approach that's built, refined and applied to deliver clients a significant and unfair share of brand growth driven by ideas so
powerful the competition can't do a thing about it.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

We are dedicated to helping our clients connect their
brand's Purpose to Purchase™ with their desired
target audience. By giving consumers a reason to
believe, buy, and most importantly belong, we are able
to deliver our proprietary Unfair Advantage™.

* Shopper Marketing

John Minnec President

* Trade/Customer Strategy & Branding

Don Growhoski Chief Branding Officer

* Brand and Retail Activation

Sal Barcia Chief Financial Officer

* Brand Marketing & Execution

James O'Neill Managing Director

EXPERTISE
We concentrate on the dynamics of three unique
landscapes; luxury, lifestyle and home & wellness,
allowing our teams to focus on identifying insights
and ideas that connect with consumers and shoppers,
ultimately delivering an Unfair Advantage™ and
greater results for our clients' business.

* Brand Attachment

CONTACT

INDUSTRIES SERVED

John Minnec, President
jminnec@colangelo-sm.com
203.662.7113

* Luxury
* Lifestyle
* Home & Wellness

MAJOR CLIENTS
* Church & Dwight

* Godiva

* Davidoff

* Melissa & Doug

* Diageo

* Premium Brands

* Filippo Berio

* Sabra


http://www.COLANGELO-SM.COM

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
Shopper Marketing - August 2016 - 5
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