Shopper Marketing - August 2016 - 88


The Guide to Shopper Marketing Agencies * 2016

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CATAPULTMARKETING.COM

OUR CAPABILITIES
As the pioneers of Conversion Marketing,
Catapult delivers strategy and activation
capabilities across four core disciplines:
1. Insights:
Our dedicated professionals work
expertly with research from across all core
constituents and across all levels of data.
Some of our most powerful insights come
from our proprietary set of tools. These
include, but aren't limited to:
* Shopper's Voice: Survey data from an
online community of 35MM shoppers
offering 1000 points of data
* TotalSource Plus: Compiled data from
256MM US Consumers reflecting
lifestyle / lifestage triggers
* Conversant: 360MM customer profiles,
search & buy data across devices,
transactions at top 100 retailers
* Abacus: Shopper transactions from 100MM
purchasers and over 5000 Retailers
* MarketView: In-depth household
spending, 190MM purchases using credit
card purchase data
2. Shopper Marketing:
As one of the nation's top-ranked shopper
agencies, this capability is core to our DNA:
* Capabilities that span in-depth retailer
collaborative planning to menu marketing
* E-Commerce team to develop, manage,
and execute sales and marketing
strategies with e-commerce
retail customers
* Field-based retailer experts to
provide unique insights and fuel
award-winning work
* Multicultural specialists that understand
the Hispanic path to purchase
* Expert at behaviorally-based shopper
targeting, with linkage to purchase for
advanced ROI and performance analytics

3. Consumer Marketing:
Ranked by Ad Age among the "Top 5
Promotions Agencies," we offer:
* Full-service capabilities from strategy
to execution
* Extensive sports, entertainment, and
music partnership experience
* Experience with growing list of digital
targeting and activation platforms
and resources
4. Digital:
We have design, production, technology, and
full execution resources required to build
any digital solution from branded websites,
to social media platforms (Facebook,
Pinterest, Twitter), to promotional microsites,
mobile marketing, search, SEM, and more.
Additionally:
* Our Digital Shopper Marketing
(DSM) discipline focuses on tracking
technologies that make the shopping
experience easier for shoppers
* We're breaking new ground in targeting
by shopping behavior, by retailer,
and with full attribution of purchase
to exposure
* Our dedicated e-commerce practice
focuses on helping clients develop
stronger strategies and capabilities
in e-commerce

CASE STUDY: SONY
EXPERIENCE AT BEST BUY
*

Sony is a premium consumer electronics (CE)
brand whose Home Entertainment offering is
extensive: Sony PlayStation, HD and 4K Ultra
HD televisions, 4K Ultra HD Media Players, 4K camcorders, sound bars, and home
theatre sound solutions.

*

Best Buy and Sony had an amazing
opportunity to partner and create a one stop
shop for Sony's premium Home Entertainment
products, as well as a suite of services
including dedicated expert sales associates
at each location.

*

Catapult's integrated agency team partnered
with Sony and Best Buy to design an interactive and innovative store-within-a-store concept, bringing together the full range of Sony's
premium Home Entertainment solutions into
one place, Sony experience at Best Buy - now
open in hundreds of Best Buy locations.

*

The interactive retail space allows the
shopper to explore Sony's entire Home
Entertainment offering, as well as experience
Sony's leadership within 4K Ultra HD
solutions firsthand. Since pre-shop is vital to
driving purchase in the category, Catapult
also created an immersive brand destination
on BestBuy.com to complement the in-store
experience (BestBuy.com/Sony experience).

*

The results to date are impressive, with
same store sales of Sony products up significantly, year over year. What's more, the Sony
Experience at Best Buy delivers a powerful
impression of innovation and quality for the
brand, improving the way that Sony goes to
market at Best Buy.

OUR PHILOSOPHY
Our philosophy is best captured in what we
call The Art of Conversion™. It's our belief
that marketing efforts must do more than
simply change shopper behaviors; they
must drive brand conversions. We do this
by turning data-driven insights into creative
solutions that have the power to drive
conversions. Consumer to shopper, shopper
to buyer, buyer to advocate.

AT-A-GLANCE
WHAT WE DO

MAJOR CLIENTS

A recognized and versatile leader in shopper marketing,
ranked #1 shopper marketing agency by the HUB
Magazine (2013/2014) and named to Ad Age's "Top 5
Promotions Agencies" list in 2015 and 2016. An agency
of 350 passionate associates, we're part of Epsilon.

Catapult is the pioneer of Conversion Marketing,
where branding and buying are part of the same overall
customer experience. Conversion Marketing uses data,
technology, and ongoing analysis to reach, connect, and
move consumers overtly along the purchase funnel.

* MARS
* ConAgra
* Frontier
* Kellogg
Communications * Kraft/Heinz

EXPERTISE

PRODUCTS & SERVICES

We take a fact-based approach with both shoppers and
retailers, and turn insights into actionable solutions. Our
proprietary tools provide a unique window into shopper
behaviors, and our field-based retailer experts provide
retailer penetration, insights and access that is unequalled.

*
*
*
*
*
*

WHO WE ARE

Shopper Insights and Strategy
Shopper Marketing
Digital Shopper Marketing
Multicultural Shopper Marketing
e-commerce strategy / execution
Omnichannel planning / execution

* Bayer
* Gerber
* Whirlpool

KEY EXECUTIVES
Paul Kramer, CEO
Peter Cloutier, CMO
Joe Robinson, President
Jen Mathissen, EVP Strategy & Insights

CONTACT
Peter Cloutier, CMO
203.682.4015
peter.cloutier@catapultmarketing.com


http://www.CATAPULTMARKETING.COM http://www.BestBuy.com http://www.BestBuy.com/Sony

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
Shopper Marketing - August 2016 - 5
Shopper Marketing - August 2016 - 6
Shopper Marketing - August 2016 - 7
Shopper Marketing - August 2016 - 8
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