Shopper Marketing - August 2016 - 86


The Guide to Shopper Marketing Agencies * 2016

ADVERTISEMENT

BLUECHIPWW.COM

WE UNITE
Blue Chip Marketing Worldwide is an independent, global marketing agency that delivers best-in-class Shopper Marketing
capabilities today, as well as the vision, talent and commitment to grow with our clients tomorrow. We do this with our unique promise
of delivering transformational growth through the power of uniting. Uniting brands to sales. Uniting shoppers to purchases. The promise
of uniting is firmly grounded in insights, strategies, marketing plans and seamless execution that reflect today's omni-channel world.
Blue Chip unites to inspire.

HOW WE UNITE
We are exceptionally proud of the work we do and the results we deliver to our clients. Here are just a few examples of how we have helped
to deliver transformational growth to our clients:
P&G
The Closest Rivals campaign for P&G began at a regional level. Key Food, a New York area
retailer wanted to capitalize on the big NFL rivalry between the NY Giants and NY Jets. Blue
Chip developed a Twitter battle between Giants CB Prince Amukamara and Jets WR Eric Decker
that included videos, animated gifs and cinemagraphs. Each post not only featured a P&G
product, but also directed viewers to get their P&G products at Key Food. In-store signage
and incremental display helped complete the path to purchase, making it a touchdown for
P&G, Key Food and Blue Chip.

Bomb Pop
Bomb Pop, an iconic frozen favorite for over 60 years, had slowed in its reach and relevance to
its primary consumer: tweens. It needed to reinvigorate the brand in a way that connected with
this audience, without alienating mom, the primary shopper. This was done through a steady
stream of snackable content, converting Bomb Pop's product-focused website into a Tumblr
with customizable user themes, humorous photos, videos, memes and gifs to be shared over
social-all with a goal of raising consumer awareness and motivating purchase at retail.
Fisher Nuts
Nuts are a commodity-driven category, dominated by private label and a few regional and
national brands. Consequently, many consumers tend to believe "a nut is a nut"-that there is no
real difference among nut brands. To increase their penetration and their business, Blue Chip
wanted to reach the consumers who enjoy cooking and establish the basic truth that nuts aren't
just for baking-they can add a fresh twist to an otherwise tired recipe. So we created a national
360° activation for in-store, online and social that targeted the conversations consumers were
having on and offline. Through a well-planned partnership with Food Network celebrity chef
Alex Guarnaschelli, we gave a credible, expert voice to Fisher's portion of the conversation.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

We are an independent, fully integrated, global
marketing agency that unites with brand and retail
marketers to achieve remarkable business results.

* Integrated Shopper Marketing

Stanton Kawer, Chief Executive Officer

* Strategic Planning & Research

Larry Deutsh, EVP/GM, Brand Marketing

* Media Buying & Planning

Jeff Skolnik, EVP/GM, Retail Marketing

* Digital/Social

Lowell Cantor, Chief Operating Officer

MAJOR CLIENTS
* P&G

* Helen of Troy

* Fisher Nuts

* Feld Entertainment

* Blue Bunny Ice Cream

* Ricola

* Bomb Pop

* McCormick

* B&G Foods

* HARIBO

* Creative
* Public Relations

CONTACT
Dan Eisenberg, VP, Business Development
deisenberg@bluechipww.com
847.418.2476


http://www.BLUECHIPWW.COM

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
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