Shopper Marketing - August 2016 - 84


The Guide to Shopper Marketing Agencies * 2016

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ARCWW.COM

WHAT MAKES US DIFFERENT
Innovation, insights and imagination.
Innovation is something we focus on every day. In our
global headquarters we have an interactive retail lab, digital
interactive prototyping lab, and a retail store environment
lab. We use these labs to explore, test and launch new ideas
into the marketplace. Clients are always welcome to visit
these labs. They are also encouraged to attend FutureShop,
our annual retail innovation expo. Additionally, bite-size
content is published daily to Leovative, an innovation
inspiration site, that is accessible to Arc employees around
the world.

OUR CAPABILITIES
Arc is the Intelligent Activation Agency. We blend our knowledge and
application of innovations with our insights into retailers and shoppers to
create imaginative solutions that move our clients' businesses forward.

Insights are behind every idea we share with our clients. We
staff our agency with 40 information, research and strategic
planning experts to help our clients better understand their
retailers and the behaviors and journeys of their shoppers.

Working in partnership with a world-class creative agency network, we
produce stellar work that consistently pushes our industry forward -
resulting in consistent wins at award shows such as the Effies, Reggies,
PRO Awards, ADDYs, The Webbys and more.

And because one size doesn't fit all, our research and
planning experts are adept at conducting customized
quantitative and qualitative shopper research studies. As
well as employing proprietary tools such as ShopperScopeSM
and B.A.I.T. (the Buying Acceleration and Incentives Tool).

In 2015 and 2016, Arc was named the #1 digital/specialist agency in the
world in the WARC 100 report. For the past three years, Arc has won the
MVPro for the most award-winning campaigns for multiple brands in the
PRO Awards.

All of these learnings help to inspire great creative solutions
that bring our insights to life and move shoppers to act.

OUR PHILOSOPHY

Attend FutureShop 2017 at Arc

We believe that creativity has the power
to transform human behavior. Using
our proprietary ShopperBack approach
and tools, we bring understanding to
the category, shoppers' motivations
and behaviors and even the barriers
that they face. We know that the best
creative expressions connect with
people on a human level and lead them
to act.

Each year, Arc hosts FutureShop, a notable retail innovation
expo, at our agency. We invite 20-25 companies to share the
latest in cutting edge retail-focused technologies with our
guests. If you are interested in attending next year's event,
contact nick.jones@arcww.com. To see companies featured
at this year's event, visit futureshoplive.tumblr.com.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

Arc Worldwide is the brand shopper and activation
agency within Leo Burnett Worldwide and the lead
shopper marketing agency within Publicis Groupe.
Arc boasts offices in 23 countries with more than
1,000 employees.

* Shopper Marketing

Bob Raidt, Global CEO

* Consumer Promotion

Karuna Rawal, President, Arc U.S. &
Chief Strategy Officer, Arc Worldwide

EXPERTISE
We use proprietary insights and innovative tools to
connect people with brands and motivate them to
act. Our understanding of categories and behaviors
enables us to meet the needs of shoppers, no matter
the channel.

* Retail Design
* Packaging
* Online Commerce Experiences
* CRM/Direct/Loyalty
* Content Creation

Nick Jones, Global Business Development
& Innovation
Chris Cancilla, Chief Creative Officer

* Experiential

CONTACT

MAJOR CLIENTS

Nick Jones, EVP, Global Business
Development and Innovation
312.220.5959

* Alcon

* MillerCoors

* Coca-Cola

* P&G

* Kraft Heinz

* Walmart

* McDonald's

* 3M


http://www.ARCWW.COM http://futureshoplive.tumblr.com

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
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