Shopper Marketing - August 2016 - 82


Editorial Index Companies named in the editorial columns of this issue are listed below.
7-Eleven. . . . . . . . . . . . . . . . . . . . 78

FutureProof Retail . . . . . . . . . . 56

PepsiCo . . . . . . . . . . . . . . . . . . . . 54

Allrecipes.com. . . . . . . . . . . . . . 56

Georgia-Pacific Consumer
Products . . . . . . . . . . . . . . . . . 37

Players' Tribune, The . . . . . . . 20

Amazon.com . . . . . . . . . . . . . . . 26
Anthem . . . . . . . . . . . . . . . . . . . . 14
A.R.E./POPAI. . . . . . . . . . . . . . . . 15

Google . . . . . . . . . . . . . . . . . . . . . 61
H-E-B . . . . . . . . . . . . . . . . . . . . . . 68

Profitero . . . . . . . . . . . . . . . . . . . 37
Reily Foods Co. . . . . . . . . . . . . . 34

HelloWorld . . . . . . . . . . . . . . . . . 80

Rice McVaney
Communications . . . . . . . . . 35

IN Marketing . . . . . . . . . . . . . . . 22

Safeway . . . . . . . . . . . . . . . . . . . . 74

InMobi . . . . . . . . . . . . . . . . . . . . . 15

Sanofi . . . . . . . . . . . . . . . . . . . . . . 75

Integer Group, The . . . . . . . . . 18

SAP Hybris . . . . . . . . . . . . . . . . . 37

Johnson & Johnson . . . . . . . . . 74

Shop! . . . . . . . . . . . . . . . . . . . . . . 15

Kalypso . . . . . . . . . . . . . . . . . . . . 37

Smith's . . . . . . . . . . . . . . . . . . . . . 73

Kellogg Co. . . . . . . . . . . . . . . . . 16

Sprint . . . . . . . . . . . . . . . . . . . . . . 80

Kraft Heinz . . . . . . . . . . . . . . . . . 58

Starcom Mediavest Group. . . 18

Kroger . . . . . . . . . . . . . . . . . . . . . 78

Target . . . . . . . . . . . . . . . . . . . . . . 80

Kurt Salmon . . . . . . . . . . . . . . . . 37

TimBar Packaging & Display . .14

Levi Strauss & Co. . . . . . . . . . . 61

Traffik . . . . . . . . . . . . . . . . . . . . . . 60

Love's Travel Stops . . . . . . . . . . . 3

Twitter . . . . . . . . . . . . . . . . . . . . . 55

Lowe's . . . . . . . . . . . . . . . . . . . . . 74

Tyson Foods . . . . . . . . . . . . . . . . 20

Marvel Studios . . . . . . . . . . . . . 16

University of Chicago . . . . . . . 14

Meredith Corp. . . . . . . . . . . . . . 56

Unomer . . . . . . . . . . . . . . . . . . . . 61

Myer . . . . . . . . . . . . . . . . . . . . . . . 60

Verifone . . . . . . . . . . . . . . . . . . . . 56

Natalie MacLean . . . . . . . . . . . . 55

Vons . . . . . . . . . . . . . . . . . . . . . . . 65

Food Lion . . . . . . . . . . . . . . . . . . 80

Packaging Corporation of
America. . . . . . . . . . . . . . . . . . 14

Walgreens. . . . . . . . . 2, 64, 73, 74

Footmarks. . . . . . . . . . . . . . . . . . 56

Path to Purchase Institute . . . . 2

Bayer. . . . . . . . . . . . . . . . . . . . . . . 75
Beer Store, The . . . . . . . . . . . . . 30
Bully! Entertainment . . . . . . . . 18
Carbonview Research . . . . . . . 26
Catapult. . . . . . . . . . . . . . . . . . . . 37
Chattem. . . . . . . . . . . . . . . . . . . . 75
Cineplex Digital Media . . . . . . 30
Coca-Cola Co., The . . . . . . .2, 78
Crayola. . . . . . . . . . . . . . . . . . . . . 48
DAS Cos . . . . . . . . . . . . . . . . . . . . 24
Delhaize America . . . . . . . . . . . 80
Draftfcb . . . . . . . . . . . . . . . . . . . . 14
eBay . . . . . . . . . . . . . . . . . . . . . . . 60
Family Dollar . . . . . . . . . . . . . . . 80
Federal Trade Commission . . 15
Fetch. . . . . . . . . . . . . . . . . . . . . . . 58
Firstborn . . . . . . . . . . . . . . . . . . . 54

82

y SHOPPER MARKETING AUGUST 2016

Walmart. . . . . . . . . . . . . . . . . . . . . .
2, 18, 62, 63, 65, 66, 68, 70, 75


http://www.Allrecipes.com http://www.Amazon.com

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
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