Shopper Marketing - August 2016 - 76


PERSONNEL APPOINTMENTS

BRAND MARKETERS
The Boston Beer Co., Boston
Jonathan N. Potter joins the manufacturer
this month as chief marketing officer.
Potter will be responsible for overseeing
the company's planning, development
and execution of its brand development,
marketing and advertising initiatives. He
joins the company from Moet Hennessy
USA, where he served as managing
director of its Chandon division.

WD-40 Co., San Diego
Daniel E. Pittard was appointed to the
company's board of directors.

RETAILERS
Barnes & Noble, New York
The company named Jaime Carey
president of development and Restaurant
Group. In his new role, he is responsible for
overseeing real estate development and
the newly created Restaurant Group. Carey
joined the company in 2003 and most
recently served as chief operating officer.

The Home Depot, Atlanta
Lyne Castonguay recently resigned after
three years as Home Depot's senior vice
president of home services to become
chief merchant at Canadian grocer Sobeys.
She is succeeded by Kelly Barrett, who has
served as Home Depot's VP of internal
audit and corporate compliance for the
past decade.

76

y SHOPPER MARKETING AUGUST 2016

Macy's Inc., Cincinnati
Terry J. Lundgren will step down as
chief executive officer next year. Having
served as CEO since 2003, Lundgren will
be succeeded by the company's current
president, Jeff Gennette.

Staples, Framingham, Massachusetts
Ron Sargent has stepped down as chief
executive officer. Shira Goodman, Staples'
president, North America operations, is
interim CEO. Both internal and external
candidates are being considered in the
search for a permanent replacement,
which is being conducted with help from
executive recruitment firm Korn Ferry.

SOLUTION PROVIDERS
Avid Marketing Group, Rocky Hill,
Connecticut
Citing increased business needs and new
client signings, the company has hired five
new employees. Joining the company are
Michael DeMato as vice president of client
services, Kelly Lindell as project manager,
Emily Tracey as senior analyst, Josh Olsen
as account manager, and Lindsey Fries as
assistant account coordinator.

Blippar, London
Danny Lopez will join the company this
month as chief operating officer. In his
role, Lopez will oversee the company's
worldwide operations and strategic
planning as Blippar continues to scale



Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
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