RICCI AT RETAIL Health and Wellness Effective displays that help shoppers and sell the product Rhinocort Since plants and trees grow almost continually in Arizona, I'm noticing that my seasonal allergies to certain pollens are lasting longer than ever. Hopefully, it's Rhinocort to the rescue. This bright green corrugated floorstand from Johnson & Johnson simply can't be missed. The orange section highlights the key benefit statements, and a product replica is implanted in the unit. A nice design "swoop" takes this beyond a dull, flat-faced presentation. Fingers crossed that the product is as effective as the display. ... neatly organized. Safeway ... can't be missed. 74 y SHOPPER MARKETING AUGUST 2016 This well-designed wood and glass end section in Safeway's pharmacy area neatly organizes and displays many of the tools needed by people with diabetes. As a diabetic myself, I know the importance of maintaining good control in order to minimize the impact of this disease. As diabetes impacts more and more of our population, sections like these will become even more critical and will expand to accommodate the increasing array of products for treatment of this condition.