Shopper Marketing - August 2016 - 60


SO-LO-MO CENTRAL

MOBILE

... virtual reality store.

Teaming with the Australian retailer Myer, eBay has launched what it's calling the
first "virtual reality department store." Shoppers entering this virtual store must
first download the eBay VR Department Store app through iTunes or Google and
slot the mobile phone into a viewing device like a Google Cardboard or Samsung
Gear VR, or grab the free cardboard viewer eBay has made with Myer that they call
a "Shoptical." Shoppers can order the Shoptical and learn how to shop the virtual
store at vr.ebay.com.au. The app is said to offer more than 8,000 products to be
viewed in a 3-D virtual reality experience. Objects can be "held" and spun around,
while a bevy of informational icons are available as well. To purchase, a user locks
their eyes on to the "Add to Basket" icon and checks out through their eBay account. Australian company Traffik built the app.

60

y SHOPPER MARKETING AUGUST 2016


http://vr.ebay.com.au

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
Shopper Marketing - August 2016 - 5
Shopper Marketing - August 2016 - 6
Shopper Marketing - August 2016 - 7
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Shopper Marketing - August 2016 - 142
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