Shopper Marketing - August 2016 - 54


SO-LO-MO Central

A roundup of social, local and mobile marketing activity at retail

SOCIAL

... virtual reality experience.

PepsiCo's Mountain Dew has developed a NASCAR-themed virtual reality experience, relaying the sensation of sitting behind the wheel with a popular driver such
as Dale Earnhardt Jr., Kasey Kahne or Chase Elliott in your ear. When "driving" the
car, the user must choose between paths dedicated to its limited-edition flavors
Baja Blast and Pitch Black. The choice registers as a vote for Mountain Dew to measure. The game, part of Mountain Dew's "DEWcision 2016" effort, is to be played
on an Oculus headset, which the brand is setting up at NASCAR events. Videos are
posted on YouTube360, Facebook 360 and Shazam. Mountain Dew first leveraged
virtual reality two years ago with a skateboarding experience. Word on the street
is that the brand is ramping up a VR channel on its website. Firstborn, New York,
developed the NASCAR experience.
54

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Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
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Shopper Marketing - August 2016 - 5
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