Shopper Marketing - August 2016 - 53


2016 Honorees

Dole Fresh Vegetables Inc.
* CarrieAnn Arias, VP, Marketing
Dr Pepper Snapple Group Inc.
* Sheila Bonner, VP, Shopper
Marketing

Kimberly-Clark
* Anne Jenkins, Director, Shopper
Marketing

Nestle-Purina
* Linda Hervatin, Director,
Shopper Marketing

* Liz Metz, Sr. Director, Shopper
Engagement

Nsight Connect
* Alicia Smestad, EVP, Sr. Group
Director

Edge Marketing
* Allison Welker, EVP, General
Manager

The Kraft Heinz Co.
* Eileen Bruckert, Associate Director,
Insights & Innovation

Edgewell Personal Care
* Beth St. Raymond, Director of
Shopper Marketing &
Merchandising & Display

L'Oreal
* Rachel Weiss, VP, Digital
Innovation & Entrepreneurship

"Thanks for the honor and recognition. I
certainly am humbled and so glad to work with
such amazing folks who've been a big part of
everything I've been able to do."
- Alicia Smestad, EVP,
Sr. Group Director, Nsight Connect
Energizer Holdings
* Thu Bang, Sr. Manager, Americas
Shopper Activation
Epsilon
* Kim Finnerty, SVP, Consumer &
Shopper Insights
FCB/RED
* Tina Manikas, President
Ferrara Candy Co.
* Amanda Greenberg, Sr. Director,
E-Commerce
FreshDirect
* Michelle Harmon-Madsen, SVP,
Brand Partnerships
Geometry Global
* Justine Greenwald, Executive
Creative Director, Field &
Experiential
* Soche Picard, EVP, Team Unilever
Shopper Managing Director - NY
Georgia Pacific
* Laura Knebusch, VP, Marketing
Activation
GfK
* Sarah Gleason, SVP
Grey Worldwide
* Karen Barnaby, SVP
GSK Consumer Healthcare
* Cara Kahaly, Director, U.S.
Shopper Marketing
HelloWorld Inc.
* Jen Todd Gray, SVP, Marketing &
Creative Services
The Hershey Co.
* Jenni Pustinger, Sr. Director,
Shopper Marketing, Walmart/
Sam's Club
HMT Associates Inc.
* Patti Conti, President & CEO
Hy-Vee Inc.
* Donna Tweeten, SVP, CMO
IN Marketing Services
* Lisa Klauser, President, Consumer
& Shopper Marketing
The Integer Group
* Ellen Cook, President/Integer
Dallas
The J.M. Smucker Co.
* Liz Mayer, Sr. Manager, Shopper
Marketing
Johnson & Johnson Sales and
Logistics Company
* Heather Campain, Director,
Shopper Marketing
Kao
* Diane Isler, Sr. Manager of
Insights & Category Management
Kellogg Co.
* Stacey Ring-Sanders, VP, Category
Management

PepsiCo
* Jackie Clifton, Director, Shopper
Marketing, Quaker Foods & Snacks
* Katie Schiavone, Sr. Director,
Shopper Marketing, PepsiCo
NAN Brands
* Esperanza Teasdale, Sr. Director
of Shopper Marketing
PETCO
* Rebecca Frechette, SVP of
Merchandising
Pfizer
* Heather Storms, Director,
Shopper Marketing
Philips Consumer Lifestyle
* Kelly Downey, VP, Digital &
Shopper Solutions

LG Electronics
* Rachel Olson, Sr. Shopper, Retail &
Trade Marketing Manager

Procter & Gamble
* Judi Kletz, Associate Director,
Marketing Ops

Lowe's
* Jocelyn Wong, SVP & General
Merchandising Manager, Seasonal

* Joy Mead, Associate Brand
Director

The Marketing Arm
* Jordis Rosenquest, EVP Planning &
Insights
Marketing Werks Inc.
* Holly Meloy, SVP, Managing
Director
MarketingLab
* Katie Seleski, Account Director
The Mars Agency
* Kris Abrahamson, VP, Client
Leadership
* Tammy Brumfield, SVP, Retail
Marketing Practice
Mars Chocolate US
* Susan Barkalow, Director of
Shopper Marketing
Mars Petcare
* Amelia Strobel, Global Strategic
Insights & Innovation Leader
Match Marketing Group
* Liz Crawford, SVP, Strategy &
Insights, Shoplab
MaxPoint
* Lynn Vitello, VP, Marketing
Meijer Inc.
* Diane Boeskool, Customer
Marketing Manager
* B. Marisa Thompson, VP,
Marketing, Promotional Planning &
Business Development
Menasha Packaging Co.
* Jill Andersen, Director of Marketing
MillerCoors
* Jovina Young, Director Channel
Marketing, C-Stores
Mirum
* Laura Karmarkar, VP, General
Manager
Momentum Worldwide
* Laura Moser, SVP, Retail & Shopper
Marketing Practice Lead, NA
Mondelez International
* Ameeta Held, U.S. Director,
Shopper Insights & Category
Management
* Kim Yansen, Customer VP, Value
Channel
Mosaic Shopper
* Kristen Buss, VP, Strategy
Nestle USA
* Jill Schermerhorn, Team Leader,
Shopper Marketing, Category &
Shopper COE

PureRED Integrated Marketing
* Stacey De Voe, SVP, Marketing
Quotient
* Lisa Roman, Director, Marketing
Communications & Creative Services
Rapid Displays
* Kelly Fischer, Account Executive
RB
* Cheryl Policastro, Shopper
Marketing Team Leader
Red Bull North America Inc.
* Melissa Leggett-Accad, Trade
Marketing Director

SparkShoppe Ltd.
* Heidi Reale, Founder
SpartanNash
* Linh Peters, VP, Marketing
Starbucks Coffee Co.
* Tiffany Huey, Director,
Shopper Marketing
Target Corp.
* Lori O'Neal, Director - Target
Media Network
* Lisa Roath, Sr. Director,
Merchandising Strategy &
Transformation
Tempt In-Store Productions
* Danielle Leiser, Sales
Representative
TPN
* Sarah Cunningham, Sr. Managing
Director, Client Service &
Development
* Nancy Shamberg, Managing
Director, Shopper Marketing
TracyLocke
* Mary Kotyuk, Strategy Director,
Digital Shopper Marketing
TTi Floor Care North America
* Amanda Sloan, Director,
Shopper Marketing
TWINOAKS
* Maureen O'Hare, VP, Business
Development
Tyson Foods
* Wendy Jean Bennett, Director
of Shopper Marketing
Unified Grocers
* Sue Klug, EVP & CMO
Unilever
* Cory Fraehsdorf, Shopper
Marketing Manager, Drug Channel
* Kathy O'Brien, VP, Skin &
Marketing Services, NA

Retail Solutions Inc. (RSI)
* Meredith Williams, Director,
Business Development, Ansa

Universal Display
* Michelle Skene, Director
of Marketing

Reynolds Consumer Products
* Nancy Bedwell, VP, Category
Management

Upshot Inc.
* Lisa Hurst, SVP, Account
Management

Saatchi & Saatchi X
* Jessica Hendrix, President & CEO

Wakefern Food Corp.
* Cheryl Williams, VP, Marketing

Samsung Electronics
* Kimberly Senter, VP, Category
Management & Sales Strategy

* Donna Zambo, Sr. Director,
E-Commerce & Digital Innovation

Sandbox
* Nicole Turner, Managing Director,
Retail Communications
Sargento Foods Inc.
* Nicole Pavlica, Sr. Shopper
Marketing Manager
SC Johnson & Son Inc.
* Amy Dragland-Johnson, Director,
Shopper Marketing

Walgreen Co.
* Mindy Heintskill, VP, Loyalty &
Personalized Marketing
* Cherise Ordlock, Divisional VP,
Digital Commerce
Walmart
* Jamie Sohosky, VP, Marketing,
Customer Experience

"Thank you so much for this unexpected
but tremendous honor and recognition -
what a fabulous idea to recognize women
in the industry!"
- Amy Dragland-Johnson, Director,
Shopper Marketing, SC Johnson & Son
Shelfbucks
* Catherine Lindner, Chief Merchant
Officer
S2B, tenthavenue
* Ann McGrath, Group Director
Shoptology
* Julie Quick, SVP, Head of Insights &
Strategy
Sonoco Display and Packaging
* Meg Bekker, Director of Sales &
Marketing, NA

WestRock
* Diane Anderson, VP, Regional Sales
William Wrigley Jr. Co.
* Amber Spiller, National Account
Manager, E-Commerce
World Kitchen
* Rita Finley, Director, Category &
Shopper Insights
WSL Strategic Retail
* Wendy Liebmann, Founder, CEO &
Chief Shopper



Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
Shopper Marketing - August 2016 - 5
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