Shopper Marketing - August 2016 - 5


August 2016
42 Path to Purchase Expo

We provide a detailed map of the Path
to Purchase Expo show floor and list
of exhibitors that will be in Rosemont,
Illinois, Sept. 20-22.

48 Research: The Easter
Basket

Crayola conducted an online survey that
revealed when, where and how mom
shops, and for what, to fill the Easter
basket.

CONTENTS

54 So-Lo-Mo

A roundup of social, local and mobile
marketing activity at retail from:
n	 PepsiCo and Firstborn
n	 Natalie MacLean
n	 Twitter
n	 Allrecipes.com, Footmarks and
Verifone
n	 FutureProofRetail
n	 Kraft Heinz and Fetch
n	 Myer, eBay and Traffik
n	 Unomer
n	 Levi Strauss & Co. and Google

62 Activation Gallery:
Summer Promotions
Post-Mortem
74 Ricci at Retail
Joe showcases ...
n	 Rhinocort
n	 Allegra
n	 Dr. Scholl's
n	 Safeway

76 Personnel Appointments
78 Institute Strategist

The Coca-Cola Co. adds a musical twist
to its "Share a Coke" campaign - with
help from retailers.

83 Guide to Shopper
Marketing Agencies
An advertising supplement.

Summer promotions, Page 62


http://www.Allrecipes.com

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
Shopper Marketing - August 2016 - 5
Shopper Marketing - August 2016 - 6
Shopper Marketing - August 2016 - 7
Shopper Marketing - August 2016 - 8
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
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