Shopper Marketing - August 2016 - 4


SPECIAL REPORTS
10 Editorial: Bill Schober
14 Solution Provider
News

16 Kellogg Offers VR
Game

The manufacturer teamed with
Walt Disney Co.'s Marvel Studios to
let consumers fight as Iron Man or
Captain America in an immersive VR
mobile game application.

20 Tyson Leverages
Athletes

Tyson launches a "Legends at the Grill"
campaign using custom content from
The Players' Tribune and connecting
sports legends with summertime
grilling.

36 Feature: Anywhere
Commerce

Seven industry thought leaders discuss
how to deal with the always-on shopper
as well as retailers as publishers.

127 P-O-P Trends Survey

Sponsored by Menasha, this white
paper details findings from our survey
with comments from veteran CPG
merchandising executives.

26 Amazon's Private Labels

Amazon's planned rollout of private-label
packaged goods could become a major
disruptive force in the consumer packaged
goods industry, according to Carbonview
Research.

30 Digital Beer Wall

The Beer Store replaces its static beer wall
with interactive, freestanding units that
provide shoppers with product visuals
and pricing.

34 Coffee Brand Turns 100

New England Coffee turned 100 years
old this year. To mark the occasion, the
brand launched an integrated campaign
that includes a sampling tour and social
activity as well as a new product.



Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
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