SPECIAL REPORTS 10 Editorial: Bill Schober 14 Solution Provider News 16 Kellogg Offers VR Game The manufacturer teamed with Walt Disney Co.'s Marvel Studios to let consumers fight as Iron Man or Captain America in an immersive VR mobile game application. 20 Tyson Leverages Athletes Tyson launches a "Legends at the Grill" campaign using custom content from The Players' Tribune and connecting sports legends with summertime grilling. 36 Feature: Anywhere Commerce Seven industry thought leaders discuss how to deal with the always-on shopper as well as retailers as publishers. 127 P-O-P Trends Survey Sponsored by Menasha, this white paper details findings from our survey with comments from veteran CPG merchandising executives. 26 Amazon's Private Labels Amazon's planned rollout of private-label packaged goods could become a major disruptive force in the consumer packaged goods industry, according to Carbonview Research. 30 Digital Beer Wall The Beer Store replaces its static beer wall with interactive, freestanding units that provide shoppers with product visuals and pricing. 34 Coffee Brand Turns 100 New England Coffee turned 100 years old this year. To mark the occasion, the brand launched an integrated campaign that includes a sampling tour and social activity as well as a new product.