Shopper Marketing - August 2016 - 30


PROGRAMS

The Beer Store Goes
Digital

Retailer replaces its static beer wall with interactive, freestanding units
By Neal Lorenzi

m iSSiSSauga , o ntario - The Beer Store, a
447-outlet chain within Ontario, has modernized its stores with the help of Toronto-based
Cineplex Digital Media, a division of Cineplex
Entertainment.
The retailer has replaced its beer wall, traditionally a static display of cans and bottles, with
interactive Pricing Information Centres (PICs) -
30

y SHOPPER MARKETING AUGUST 2016

freestanding units that provide shoppers with
product visuals and pricing.
The 21-inch touchscreen tablets allow shoppers to search more than 650 beer brands and
check availability. The PICs confirm product
availability and inventory levels by individual
location and provide information on convenient self-serve tablets connected to The Beer



Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
Shopper Marketing - August 2016 - 5
Shopper Marketing - August 2016 - 6
Shopper Marketing - August 2016 - 7
Shopper Marketing - August 2016 - 8
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