Shopper Marketing - August 2016

Shopper Marketing - August 2016 - 25 phones. Also, a TV tower display has live video playing on each model, enabling picture and sound comparison. Lastly, a Garmin Vivofit activity tracker display allows customers to touch the product while watching an instructional video. The interactive merchandising is housed in a maple-laminate, slatwall-anchored bookcase system, and product is organized by category within the bookcases and in freestanding aisle displays placed on a diagonal to spur customer approach. Because truck drivers and traveling business people typically enter stores from different sides, Love's and DAS had to begin awareness outside with pump topper signs. Tech-related circulars waited at the entrances and related posters adorned the restrooms. "Mobile Tech" signs hang from the ceiling to distinguish the mobile zone from "Truck and Auto" and "Travel Gear" areas. The area is positioned along the highest-traffic aisle leading to and from the restrooms. The collaboration between Love's and DAS won a Convenience Store News store design award in 2015, and store sales have increased, as have shopper traffic and dwell time in the area. "Love's has been able to establish itself as the leading destination for leading electronics on America's highways, while driving significant incremental sales and insuring opSM erational efficiencies," Sloan says. RETAILER: Love's Travel Stops MANUFACTURER: DAS Cos. KEY INSIGHT: Truck drivers say travel centers are their leading mobile electronics channel option. Traveling business people require being connected for work and entertainment. ACTIVATION: The retailer rolled out a store-within-a-store concept called the "Mobile to Go Zone" that turned a stagnant apparel area into a modern, interactive place to capture sales in the high-growth electronics category. Love's expects to have adopted the concept at 300 locations by fall. AUGUST 2016 SHOPPER MARKETING y 25 Table of Contents for the Digital Edition of Shopper Marketing - August 2016ContentsShopper Marketing - August 2016 - bellyband1Shopper Marketing - August 2016 - bellyband2Shopper Marketing - August 2016 - 1Shopper Marketing - August 2016 - 2Shopper Marketing - August 2016 - 3Shopper Marketing - August 2016 - ContentsShopper Marketing - August 2016 - 5Shopper Marketing - August 2016 - 6Shopper Marketing - August 2016 - 7Shopper Marketing - August 2016 - 8Shopper Marketing - August 2016 - 9Shopper Marketing - August 2016 - 10Shopper Marketing - August 2016 - 11Shopper Marketing - August 2016 - 12Shopper Marketing - August 2016 - 13Shopper Marketing - August 2016 - 14Shopper Marketing - August 2016 - 15Shopper Marketing - August 2016 - 16Shopper Marketing - August 2016 - 17Shopper Marketing - August 2016 - 18Shopper Marketing - August 2016 - 19Shopper Marketing - August 2016 - 20Shopper Marketing - August 2016 - 21Shopper Marketing - August 2016 - 22Shopper Marketing - August 2016 - 23Shopper Marketing - August 2016 - 24Shopper Marketing - August 2016 - 25Shopper Marketing - August 2016 - 26Shopper Marketing - August 2016 - 27Shopper Marketing - August 2016 - 28Shopper Marketing - August 2016 - 29Shopper Marketing - August 2016 - 30Shopper Marketing - August 2016 - 31Shopper Marketing - August 2016 - 32Shopper Marketing - August 2016 - 33Shopper Marketing - August 2016 - 34Shopper Marketing - August 2016 - 35Shopper Marketing - August 2016 - 36Shopper Marketing - August 2016 - 37Shopper Marketing - August 2016 - 38Shopper Marketing - August 2016 - 39Shopper Marketing - August 2016 - 40Shopper Marketing - August 2016 - 41Shopper Marketing - August 2016 - 42Shopper Marketing - August 2016 - 43Shopper Marketing - August 2016 - 44Shopper Marketing - August 2016 - 45Shopper Marketing - August 2016 - 46Shopper Marketing - August 2016 - 47Shopper Marketing - August 2016 - 48Shopper Marketing - August 2016 - 49Shopper Marketing - August 2016 - 50Shopper Marketing - August 2016 - 51Shopper Marketing - August 2016 - 52Shopper Marketing - August 2016 - 53Shopper Marketing - August 2016 - 54Shopper Marketing - August 2016 - 55Shopper Marketing - August 2016 - 56Shopper Marketing - August 2016 - 57Shopper Marketing - August 2016 - 58Shopper Marketing - August 2016 - 59Shopper Marketing - August 2016 - 60Shopper Marketing - August 2016 - 61Shopper Marketing - August 2016 - 62Shopper Marketing - August 2016 - 63Shopper Marketing - August 2016 - 64Shopper Marketing - August 2016 - 65Shopper Marketing - August 2016 - 66Shopper Marketing - August 2016 - 67Shopper Marketing - August 2016 - 68Shopper Marketing - August 2016 - 69Shopper Marketing - August 2016 - 70Shopper Marketing - August 2016 - 71Shopper Marketing - August 2016 - 72Shopper Marketing - August 2016 - 73Shopper Marketing - August 2016 - 74Shopper Marketing - August 2016 - 75Shopper Marketing - August 2016 - 76Shopper Marketing - August 2016 - 77Shopper Marketing - August 2016 - 78Shopper Marketing - August 2016 - 79Shopper Marketing - August 2016 - 80Shopper Marketing - August 2016 - 81Shopper Marketing - August 2016 - 82Shopper Marketing - August 2016 - 83Shopper Marketing - August 2016 - 84Shopper Marketing - August 2016 - 85Shopper Marketing - August 2016 - 86Shopper Marketing - August 2016 - 87Shopper Marketing - August 2016 - 88Shopper Marketing - August 2016 - 89Shopper Marketing - August 2016 - 90Shopper Marketing - August 2016 - 91Shopper Marketing - August 2016 - 92Shopper Marketing - August 2016 - 93Shopper Marketing - August 2016 - 94Shopper Marketing - August 2016 - 95Shopper Marketing - August 2016 - 96Shopper Marketing - August 2016 - 97Shopper Marketing - August 2016 - 98Shopper Marketing - August 2016 - 99Shopper Marketing - August 2016 - 100Shopper Marketing - August 2016 - 101Shopper Marketing - August 2016 - 102Shopper Marketing - August 2016 - 103Shopper Marketing - August 2016 - 104Shopper Marketing - August 2016 - 105Shopper Marketing - August 2016 - 106Shopper Marketing - August 2016 - 107Shopper Marketing - August 2016 - 108Shopper Marketing - August 2016 - 109Shopper Marketing - August 2016 - 110Shopper Marketing - August 2016 - 111Shopper Marketing - August 2016 - 112Shopper Marketing - August 2016 - 113Shopper Marketing - August 2016 - 114Shopper Marketing - August 2016 - 115Shopper Marketing - August 2016 - 116Shopper Marketing - August 2016 - 117Shopper Marketing - August 2016 - 118Shopper Marketing - August 2016 - 119Shopper Marketing - August 2016 - 120Shopper Marketing - August 2016 - 121Shopper Marketing - August 2016 - 122Shopper Marketing - August 2016 - 123Shopper Marketing - August 2016 - 124Shopper Marketing - August 2016 - 125Shopper Marketing - August 2016 - 126Shopper Marketing - August 2016 - 127Shopper Marketing - August 2016 - 128Shopper Marketing - August 2016 - 129Shopper Marketing - August 2016 - 130Shopper Marketing - August 2016 - 131Shopper Marketing - August 2016 - 132Shopper Marketing - August 2016 - 133Shopper Marketing - August 2016 - 134Shopper Marketing - August 2016 - 135Shopper Marketing - August 2016 - 136Shopper Marketing - August 2016 - 137Shopper Marketing - August 2016 - 138Shopper Marketing - August 2016 - 139Shopper Marketing - August 2016 - 140Shopper Marketing - August 2016 - 141Shopper Marketing - August 2016 - 142http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409http://www.nxtbook.com/nxtbooks/ptp/sm_201408http://www.nxtbook.com/nxtbooks/ptp/sm_201407http://www.nxtbook.com/nxtbooks/ptp/sm_201406http://www.nxtbook.com/nxtbooks/ptp/sm_201405http://www.nxtbook.com/nxtbooks/ptp/sm_201404http://www.nxtbook.com/nxtbooks/ptp/sm_201403http://www.nxtbook.com/nxtbooks/ptp/sm_201402http://www.nxtbook.com/nxtbooks/ptp/sm_201401http://www.nxtbook.com/nxtbooks/ptp/sm_201312http://www.nxtbook.com/nxtbooks/ptp/sm_201311http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreviewhttp://www.nxtbook.com/nxtbooks/ptp/sm_201310http://www.nxtbook.com/nxtbooks/ptp/sm_201309http://www.nxtbook.com/nxtbooks/ptp/sm_201308http://www.nxtbook.com/nxtbooks/ptp/sm_201307http://www.nxtbookMEDIA.com

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