Shopper Marketing - August 2016 - 25


phones. Also, a TV tower display has live video
playing on each model, enabling picture and
sound comparison. Lastly, a Garmin Vivofit
activity tracker display allows customers to
touch the product while watching an instructional video.
The interactive merchandising is housed
in a maple-laminate, slatwall-anchored bookcase system, and product is organized by category within the bookcases and in freestanding aisle displays placed on a diagonal to spur
customer approach.
Because truck drivers and traveling business people typically enter stores from different sides, Love's and DAS had to begin
awareness outside with pump topper signs.
Tech-related circulars waited at the entrances
and related posters adorned the restrooms.
"Mobile Tech" signs hang from the ceiling to
distinguish the mobile zone from "Truck and
Auto" and "Travel Gear" areas. The area is positioned along the highest-traffic aisle leading
to and from the restrooms.
The collaboration between Love's and DAS
won a Convenience Store News store design
award in 2015, and store sales have increased,
as have shopper traffic and dwell time in the
area. "Love's has been able to establish itself
as the leading destination for leading electronics on America's highways, while driving
significant incremental sales and insuring opSM
erational efficiencies," Sloan says.

RETAILER: Love's Travel Stops
MANUFACTURER: DAS Cos.
KEY INSIGHT: Truck drivers say travel
centers are their leading mobile electronics channel option. Traveling business people require being connected for
work and entertainment.
ACTIVATION: The retailer rolled out
a store-within-a-store concept called
the "Mobile to Go Zone" that turned a
stagnant apparel area into a modern,
interactive place to capture sales in the
high-growth electronics category. Love's
expects to have adopted the concept at
300 locations by fall.
AUGUST 2016 SHOPPER MARKETING y

25



Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
Shopper Marketing - August 2016 - 5
Shopper Marketing - August 2016 - 6
Shopper Marketing - August 2016 - 7
Shopper Marketing - August 2016 - 8
Shopper Marketing - August 2016 - 9
Shopper Marketing - August 2016 - 10
Shopper Marketing - August 2016 - 11
Shopper Marketing - August 2016 - 12
Shopper Marketing - August 2016 - 13
Shopper Marketing - August 2016 - 14
Shopper Marketing - August 2016 - 15
Shopper Marketing - August 2016 - 16
Shopper Marketing - August 2016 - 17
Shopper Marketing - August 2016 - 18
Shopper Marketing - August 2016 - 19
Shopper Marketing - August 2016 - 20
Shopper Marketing - August 2016 - 21
Shopper Marketing - August 2016 - 22
Shopper Marketing - August 2016 - 23
Shopper Marketing - August 2016 - 24
Shopper Marketing - August 2016 - 25
Shopper Marketing - August 2016 - 26
Shopper Marketing - August 2016 - 27
Shopper Marketing - August 2016 - 28
Shopper Marketing - August 2016 - 29
Shopper Marketing - August 2016 - 30
Shopper Marketing - August 2016 - 31
Shopper Marketing - August 2016 - 32
Shopper Marketing - August 2016 - 33
Shopper Marketing - August 2016 - 34
Shopper Marketing - August 2016 - 35
Shopper Marketing - August 2016 - 36
Shopper Marketing - August 2016 - 37
Shopper Marketing - August 2016 - 38
Shopper Marketing - August 2016 - 39
Shopper Marketing - August 2016 - 40
Shopper Marketing - August 2016 - 41
Shopper Marketing - August 2016 - 42
Shopper Marketing - August 2016 - 43
Shopper Marketing - August 2016 - 44
Shopper Marketing - August 2016 - 45
Shopper Marketing - August 2016 - 46
Shopper Marketing - August 2016 - 47
Shopper Marketing - August 2016 - 48
Shopper Marketing - August 2016 - 49
Shopper Marketing - August 2016 - 50
Shopper Marketing - August 2016 - 51
Shopper Marketing - August 2016 - 52
Shopper Marketing - August 2016 - 53
Shopper Marketing - August 2016 - 54
Shopper Marketing - August 2016 - 55
Shopper Marketing - August 2016 - 56
Shopper Marketing - August 2016 - 57
Shopper Marketing - August 2016 - 58
Shopper Marketing - August 2016 - 59
Shopper Marketing - August 2016 - 60
Shopper Marketing - August 2016 - 61
Shopper Marketing - August 2016 - 62
Shopper Marketing - August 2016 - 63
Shopper Marketing - August 2016 - 64
Shopper Marketing - August 2016 - 65
Shopper Marketing - August 2016 - 66
Shopper Marketing - August 2016 - 67
Shopper Marketing - August 2016 - 68
Shopper Marketing - August 2016 - 69
Shopper Marketing - August 2016 - 70
Shopper Marketing - August 2016 - 71
Shopper Marketing - August 2016 - 72
Shopper Marketing - August 2016 - 73
Shopper Marketing - August 2016 - 74
Shopper Marketing - August 2016 - 75
Shopper Marketing - August 2016 - 76
Shopper Marketing - August 2016 - 77
Shopper Marketing - August 2016 - 78
Shopper Marketing - August 2016 - 79
Shopper Marketing - August 2016 - 80
Shopper Marketing - August 2016 - 81
Shopper Marketing - August 2016 - 82
Shopper Marketing - August 2016 - 83
Shopper Marketing - August 2016 - 84
Shopper Marketing - August 2016 - 85
Shopper Marketing - August 2016 - 86
Shopper Marketing - August 2016 - 87
Shopper Marketing - August 2016 - 88
Shopper Marketing - August 2016 - 89
Shopper Marketing - August 2016 - 90
Shopper Marketing - August 2016 - 91
Shopper Marketing - August 2016 - 92
Shopper Marketing - August 2016 - 93
Shopper Marketing - August 2016 - 94
Shopper Marketing - August 2016 - 95
Shopper Marketing - August 2016 - 96
Shopper Marketing - August 2016 - 97
Shopper Marketing - August 2016 - 98
Shopper Marketing - August 2016 - 99
Shopper Marketing - August 2016 - 100
Shopper Marketing - August 2016 - 101
Shopper Marketing - August 2016 - 102
Shopper Marketing - August 2016 - 103
Shopper Marketing - August 2016 - 104
Shopper Marketing - August 2016 - 105
Shopper Marketing - August 2016 - 106
Shopper Marketing - August 2016 - 107
Shopper Marketing - August 2016 - 108
Shopper Marketing - August 2016 - 109
Shopper Marketing - August 2016 - 110
Shopper Marketing - August 2016 - 111
Shopper Marketing - August 2016 - 112
Shopper Marketing - August 2016 - 113
Shopper Marketing - August 2016 - 114
Shopper Marketing - August 2016 - 115
Shopper Marketing - August 2016 - 116
Shopper Marketing - August 2016 - 117
Shopper Marketing - August 2016 - 118
Shopper Marketing - August 2016 - 119
Shopper Marketing - August 2016 - 120
Shopper Marketing - August 2016 - 121
Shopper Marketing - August 2016 - 122
Shopper Marketing - August 2016 - 123
Shopper Marketing - August 2016 - 124
Shopper Marketing - August 2016 - 125
Shopper Marketing - August 2016 - 126
Shopper Marketing - August 2016 - 127
Shopper Marketing - August 2016 - 128
Shopper Marketing - August 2016 - 129
Shopper Marketing - August 2016 - 130
Shopper Marketing - August 2016 - 131
Shopper Marketing - August 2016 - 132
Shopper Marketing - August 2016 - 133
Shopper Marketing - August 2016 - 134
Shopper Marketing - August 2016 - 135
Shopper Marketing - August 2016 - 136
Shopper Marketing - August 2016 - 137
Shopper Marketing - August 2016 - 138
Shopper Marketing - August 2016 - 139
Shopper Marketing - August 2016 - 140
Shopper Marketing - August 2016 - 141
Shopper Marketing - August 2016 - 142
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com