Shopper Marketing - August 2016 - 2


Expo Registration
ChiCago - Registration for the Path to Purchase Institute's
2016 Path to Purchase Expo is under-way at Path2PurchaseExpo.
com. Taking place Sept. 20-22 in Rosemont, Illinois, the event
begins with four symposiums on the 20th. The exhibit hall and
Design of the Times gallery open at 10 a.m. on Sept. 21 following a keynote presentation from Walmart vice president Jamie
Sohosky that focuses on the customer experience. The overall
event features 48 seminars in 12 tracks and 120-plus exhibitors.
A keynote address on Sept. 22 features Coca-Cola SVP Ivan PolSM
lard and Walgreens group VP Moe Alkemade.

Women of Excellence

ChiCago - On Wednesday, Sept. 21,
the Path to Purchase Institute will
host its first Women of Excellence reception, recognizing a group of women for their leadership and involvement in path-to-purchase marketing.
During the reception, 132 women from retail, brand, agency
and solution provider companies will be honored. (See list,
pages 52-53.) Tickets for this and other Path to Purchase Expo
events can be purchased when registering for the Expo. For
SM
more information, visit Path2PurchaseExpo.com.

Love's, D

Partners focus on electro
with 'Mobile to Go Zone'
By Joe Bush

oklahoma City - Previously there
unkempt collection of Angry Bird
toys along with concert T-shirts
board of crosses and a standalo
rugated display for CDs. Now th
state-of-the-art electronic devi
accessories merchandised unde
bright category graphics, with a
technology endcap just around
ner. New tile on the floor is top
freestanding "gift ideas" and "g
displays on wheels.
More than 100 Love's Trave
across the U.S. now feature a sto
in-a-store concept dubbed the
to Go Zone." The first debuted in
2014, and Love's plans to have 30
The insights that led to the mo
Love's primary audience, say trav
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http://www.Path2PurchaseExpo.com

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
Shopper Marketing - August 2016 - 5
Shopper Marketing - August 2016 - 6
Shopper Marketing - August 2016 - 7
Shopper Marketing - August 2016 - 8
Shopper Marketing - August 2016 - 9
Shopper Marketing - August 2016 - 10
Shopper Marketing - August 2016 - 11
Shopper Marketing - August 2016 - 12
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com