Shopper Marketing - August 2016 - 124


The Guide to Shopper Marketing Agencies * 2016

ADVERTISEMENT

UPSHOT.AGENCY

WHY UPSHOT

A PROVEN APPROACH
Brands believe in our unique philosophy-which has attracted a
significant client (or two) in every quarter over the past 12 months.
Key highlights include:

Scotts Miracle-Gro
Connecting their brands with the next
generation (Millennials) of homeowners
through customized shopper programs.

There's a reason why Upshot has been a top shopper marketing
agency for so many years in a row. It's our experience, our people
and our work. Our top talent is consistently on the list of "who's who"
in shopper marketing. Our experience is both deep and broad (we've
worked in all the major retailers in all major channels). Our clients are
continuously surprised by our unexpected thinking and inspired by
our ideas. And our work has been acknowledged by the industry with
hundreds of awards over the years.

Starbucks
Engaging Evolution Fresh and Tazo
shoppers along the digitally enabled
path to purchase. Created the first
ever National Green Juice Day for
Evolution Fresh.

The Fresh Market

WHAT MAKES US DIFFERENT

Evolving the specialty retailer's
positioning to help them stand out
in the uber-competitive progressive
grocery category.

Seamless Teams. We've created customized client teams that walk
away from traditional departmental handoffs to work seamlessly
together. Teams include diverse marketing talent based on the type of
work along with category experience and industry dynamics.
Shopper Media. We have an in-house media competency that uses
cutting-edge data and analytics, market intelligence and technology to
attract, inspire and engage shoppers. We offer media planning, buying
and real-time media management.

Kenmore, Craftsman, DieHard
Inspiring DieHard fans to share stories
about why they are a DieHard fan while
introducing the brand's first tire at Sears
Auto Centers.

High-Tech/High-Touch Capabilities. We've built capabilities to deliver
seamless marketing along the digitally enabled path to purchase-
digital, social, mobile and in-store-where people are actively in a
shopper mindset.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

The Seamless Marketing Agency®
We are a Chicago-based marketing agency that
delivers seamless marketing along the digitally
enabled path to purchase. We specialize in
programs that flow through digital, social, mobile
and in-store environments.

* Shopper-Ready Strategies, Communications & Design

Brian Kristofek, President & CEO

* Environmental/3-D Design & Innovation

Lisa Hurst, SVP Account Management

* National & Local Concepts, Programs & Activation

Brian Priest, SVP Creative Services

* Media Buying & Planning

Lionel Knight, SVP Planning

* Digital, Mobile and Social Engagement

INDUSTRIES SERVED
* Consumer Packaged
Goods

* Travel & Hospitality

* Footwear & Apparel

* Lawn & Garden

* Beer & Spirits
* QSR

* Category/Aisle Reinvention

* Technology
* Food & Beverage
* Health & Wellness

MAJOR CLIENTS
* Procter & Gamble

* Starbucks Corporation

* New Balance

* Google

* Johnson & Johnson

* The Fresh Market

* Kraft Heinz Company

* Scotts Miracle-Gro

* Constellation Brands
Beer Division

* Nature Made

CONTACT
Kristie Ritchie, VP New Business
kristieritchie@upshotmail.com
312.895.6151


http://upshot.agency

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
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