Shopper Marketing - August 2016 - 122


The Guide to Shopper Marketing Agencies * 2016

ADVERTISEMENT

TRACYLOCKE.COM

RETAIL IS THE NEXT GREAT CANVAS FOR CREATIVITY AND INNOVATION
Our industry is going through its most transformational
and exciting time, and TracyLocke is leading the way.
We believe the next generation of shoppers is going
to reshape our industry forever, which is why we are
constantly redefining the shopper-marketing agency model
to put our clients and ourselves in the best position to
design the kinds of brand experiences that go beyond their
expectations. Utilizing our unique Buy Design philosophy,
we continue to break new ground with breakthrough work
that always leads to purchase. TracyLocke's high creative
bar and inspiring vision are huge reasons why TracyLocke
is quickly becoming the fastest growing shopper-marketing
agency in the world.
Today, many of the top business leaders are gravitating
toward our unique perspective. So, if you aren't embracing
the retail landscape as a channel for creativity, connectivity
and innovation, you should start before it's too late.

THE TOOLS OF OUR CRAFT
We have created an innovative array of strategic, creative and analytic tools
that inform everything we do. From our in-house Empathy Lab that was built
to study shopper behavior and uncover hard-to-reach insights to our Design
Collective, a next-generation studio that utilizes hybridized talent to produce
world-class content, film, photography, 3D animation, and virtual reality at
the speed and budget of retail, to our Infinity Loop (our proprietary path-topurchase model used to uncover barriers and points of receptivity), we are
constantly innovating ways to guarantee that our brands are reaching their
potential in ways that make a profound impact on the shopper.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

INDUSTRIES SERVED

We are a rapidly expanding, global shopper marketing
agency that believes in the power of design thinking
to inspire people to buy and act.

* Retail Strategy, Insights & Analytics

EXPERTISE

* Retail Activation (including digital/social/mobile)

*
*
*
*

Working in close partnership with retailers worldwide,
we craft retail and brand experiences that create value
at every relevant omni-channel touchpoint. We are
experts at getting consumers and shoppers to buy into
our clients' brands and purchase their products.

* Creative Development
* Design Services
* Content Production

* Beer & Spirits
* Food Service
* Sports

KEY EXECUTIVES

* Category Consulting

Hugh Boyle, Chief Executive Officer

MAJOR CLIENTS

Michael Lovegrove, President & Chief Creative Officer

* PepsiCo

* HP

* SC Johnson

* Samsung

* Heineken

* T-Mobile

* Pfizer

* Pizza Hut

* Johnson & Johnson

CPG
Retail
Healthcare
Technology

Tyler Murray, Chief Strategy Officer

CONTACT
Kryslyn Burks
kryslyn.burks@tracylocke.com


http://www.TRACYLOCKE.COM

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
Shopper Marketing - August 2016 - 5
Shopper Marketing - August 2016 - 6
Shopper Marketing - August 2016 - 7
Shopper Marketing - August 2016 - 8
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http://www.nxtbook.com/nxtbooks/ptp/sm_201312
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