Shopper Marketing - August 2016 - 120


The Guide to Shopper Marketing Agencies * 2016

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TPNRETAIL.COM

REIMAGINE RETAIL™

We're not just selling brands. We're building relationships.
In today's dynamic-retail space, making the buy happen cannot be a one-time thing. Whatever worked yesterday won't solve all of today's
challenges. Even when you hit on a new winning solution, you can't stop there.
This presents a new world of tremendous opportunity-opportunity to inspire connections-to stand out, and to become a part of consumers'
lives, to pique their interests, make them curious, engage them in conversation and do it with some imagination.
At TPN, we're embracing today's opportunities by studying, understanding and leveraging the connected experience to Reimagine Retail™.
We create ongoing, anywhere, anytime dialogues that make the buy happen.
In practice, this means we create what we call the Modal Dialogue™, which allows us to reach and engage your target where they live, play,
work and shop, using the right technology, device or medium, and with the most relevant content.
From consumers to brands, shoppers to retail, buyers to purchase, and influencers to social networks and word of mouth - it's all about
building and strengthening these connections, as we create a vibrant, human dialogue that makes the buy happen, again and again.

MAKE THE BUY HAPPEN
Everything we do, from traditional advertising to digital engagements, is done through a
retail filter to drive sales. Our strength is in intimately understanding the ever-evolving
retail space inside and out and helping our clients succeed in it. Our mission is simple:
Make the buy happen.
We don't try to be everything to everyone, and we don't over-promise. We just focus on
being experts in what we do. TPN's differentiated service offerings result from embracing
the world of connected experiences, where digital meets physical. These services allow
us to live up to our promise to reimagine and deliver in today's dynamic-retail space. We
do that by creating encounters that influence preference through purchase. We find
unique ways to participate in what has become an "on- demand" relationship between
your brand and your target ... wherever, whenever, and however it happens.
We are committed to sustaining the unique culture we started with when we were an agency of five. Our CEO, Sharon Love, continues to
reinforce and protect the values that have fulfilled her as a TPN employee and agency leader-values that support a business culture dedicated to
reimagination and fueled by a genuine desire to do great things by raising up great people.

EXPANDED SOLUTIONS FOR THE NEW PATH TO PURCHASE
It's not new news that shopping today isn't a deliberate, compartmentalized act. You aren't stopping to shop. Shopping is now a deconstructed
set of behaviors integrated into the daily flow of life- at TPN, we call this Shopping In The Flow. And, the time from awareness to consideration,
preference, purchase and influence can happen in a matter of moments, anywhere.
At TPN, we've invested heavily in new technologies, in innovation practices and in our people, so that our clients are provided with a world of
solutions for the new, ever-expanding universe of retail. From insights & strategy to seamless activation across an increasingly vast array of
digital and mobile platforms and touchpoints, we have experience delivering everything from content calendars to mobile wallet systems to
social platforms and video content, to digital signage to websites to brand environments. Our retail tech and innovation and digital commerce
and integration practices help brands leverage new shopper behaviors that have emerged due to the new technologies that are speeding the
collapse of the traditional purchase funnel. We are continuously exploring the dynamics of how shoppers are engaging and plan to engage in the
newest shopper tech out there so that we can continue to drive engagement and exert influence to drive the buy within this new paradigm.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

TPN is a dynamic-retail marketing agency: born
in tradition, fueled by innovation and living at the
intersection of traditional retail and emerging
commerce. We Reimagine Retail to make the buy
happen for global brands including Bank of America,
PepsiCo and The Hershey Company.

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Shopper and Customer Marketing
Retailer Specialization
Consumer and Promotional Marketing
Retail Technology & Innovation Digital Marketing
and Commerce
* Experience Design

Sarah Cunningham, Senior Managing Director

EXPERTISE

MAJOR CLIENTS

Colleen Kelly, VP, Planning

TPN takes an omnichannel approach to creating
connected retail experiences tailored to a target's
four retail modes. Our Modal Dialogue™ methodology
engages audiences to pique curiosity and activate
along their customer journey.

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3M
7-Eleven
Bank of America
Bridgestone
Cricket Wireless

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Grupo BIMBO
PepsiCo
Sam's Club
The Hershey Company
The Clorox Company

Nancy Shamberg, Managing Director,
Shopper Marketing
Joe Scartz, Managing Director, Digital
Commerce and Integration
Christy O'Pella, Senior Managing Director, Dallas

CONTACT
Rich Feitler
President and Chief Operating Officer
312.396.0206


http://www.TPNRETAIL.COM

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
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Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
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