Shopper Marketing - August 2016 - 118


The Guide to Shopper Marketing Agencies * 2016

ADVERTISEMENT

GOSHOPTOLOGY.COM

OPTIMIZING THE SHOPPER EXPERIENCE
The days of stopping, holding and
closing a shopper and knowing
where the FMOT will be have come
and gone. We design and optimize
entire shopper experiences to
deliver superior results for brand
and retail clients. We call it Shopper
Experience Design - the practice of
making shopping easy, useful and
intuitive, wherever and however
the shopper wants to buy.

WHAT MAKES US DIFFERENT
With the pace of evolution in shopping and retail, we
decided to break out four years ago and put the dream
team of shopper marketing together to build a new
company around where shopping is headed. With the
shopper more in control, living a connected life, we've
built best-in-class capabilities to design and deliver
shopper experiences that help brands and retailers
win in a new world.

WHAT OUR CLIENTS ARE SAYING

MOVING BEYOND THE BUMP TO CREATE
A LASTING BOND
What if shopper marketing could deliver more than just a bump to the bottom
line - what if it could create a bond with shoppers? We believe it can, that's
why we created Shoptology. We approach collaboration from a hands-on
perspective, bringing the right people together - brands, retailers and our
team of Shoptologists - to build passion around shared solutions. Good
shopper marketing should do more than deliver a one-time sale. We think
it's time for brands to move beyond the bump and create meaningful, lasting
bonds with shoppers.

"A partner that brings fresh thinking to old and new challenges -
and helps innovation move faster."
Jeff Swearingen, SVP Demand Xcelerator,
North America Commercial Team, Pepsico
"A true business partner that brings fresh insights and ideas.
And a great collaborator as a key part of the agency team to get
great work to market."

shopper experience design

David Vanderwaal, Head of Marketing
LG Electronics - US: HA/HE

"...the practice of making
shopping easy, useful and
intuitive, wherever and
however the shopper
wants to buy."

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

MAJOR CLIENTS

We're a collaborative team of creative rebels, tech
nerds, retail radicals and Who's Whos in shopper
marketing, who live by a shared code every day.
Our Shoptologists are passionate about building
meaningful bonds between shoppers, retailers
and brands.

* Engagement Platforms + New Growth Initiatives

* Walmart

* LG Electronics

* Product Launches + Go-To-Market Strategies

* PepsiCo

* Tribe Hummus

* Retail Reinvention Through Shopper-Based
Experience Design

* Dean Foods

* Estée Lauder

EXPERTISE
We were built to anticipate and create solutions
for your new shopper marketing challenges - and
your most nagging ones. Our programs deliver
breakthrough and sustainable growth by collaborating
with brands and retailers to build insight-based ideas
that bond with shoppers.

* Shopper Immersions + Ideation Workshops
* Social Activation, Social Strategy + Community
Management
* Capability Development + Training

KEY EXECUTIVES
Charlie Anderson, CEO
Julie Quick, SVP, Head of Insights & Strategy
Dino de León, SVP, Head of Creative
Ken Madden, SVP, Head of Engagement

INDUSTRIES SERVED
* Grocery

* Automotive

* Health and Beauty

* Drug

* Adult Beverage

* Mass

* Foodservice

* Convenience

* Apparel

CONTACT
Charlie Anderson
charlie.anderson@goshoptology.com
469.287.1172


http://www.GOSHOPTOLOGY.COM

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
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