Shopper Marketing - August 2016 - 114


The Guide to Shopper Marketing Agencies * 2016

SHOPTIVITY

ADVERTISEMENT

PHOENIXCREATIVE.COM

WE BELIEVE TRUTH SELLS
Behind every product or service, there's a truth that puts everything
into context - a truth that effortlessly connects the dots between
people and purchase. We're dedicated to that truth. We love to
discover it. We live to tell it.

From brands honored around the globe to new businesses around
the corner, we create promotional strategy, point-of-sale, digital
content, retail displays, and environmental graphics-all geared toward
engaging shoppers with useful information and relevant solutions.

There's a difference between consumer advertising and shopper
marketing. It's the difference between getting your brand out there
and getting your product to the register. Between building affinity and
building market basket-it's the point where awareness leaves off and
engagement kicks in.

We look at every point along the path to purchase as an opportunity
to create meaningful connections between people and products that
can enhance their lives.

QUICK THINKING.
NIMBLE RESULTS.
We work hard for our clients. Although
we're much more than a "quick-turn"
agency, we've been known to work
wonders with deadliest of deadlines.
Whether it's getting a simple shelftalker to press or getting a 360-degree,
channel-specific strategy ready for
launch, we do whatever it takes.
Dedicated account staff, top-tier
creatives-all working together to get
the job done. We value good people and
great thinking. It's not unusual to find a
client or employee who's been with us
for 20 years or longer. No matter the
title, each of us honors the strategic
perspective of an account executive,
the vision of a writer, and the passion
of an artist.

WE'RE SMALL AND WE DO BIG THINGS.
Phoenix Creative just took home a Silver Effie Award as well as a Gold Reggie for our role in
creating an award-winning shopper experience for the Sour Patch Kids Watermelon Slurpee
campaign. It was an honor to work with Mondel─ôz International, 7-Eleven, Inc., and their
partner agencies to lead one of the largest, most successful campaigns for a limited-time
Slurpee flavor in the drink's 50-year history.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

MAJOR CLIENTS

We're an award-winning agency located in downtown
St. Louis. We've been helping businesses of all types
find their voice in the marketplace since 1989. In
our book, big ideas aren't limited to big budgets.
Everybody's message can shine.

* Shopper Marketing - strategic planning,
concept, design

* Mondel─ôz International

* Advertising - promotional campaigns,
full-service marketing

* AB Mauri North America

EXPERTISE
Our shopper marketing know-how comes from over
27 years of extensive, battle tested, retail experience.
Strategic planning, concept development, and design/
message execution are all of equal importance to our
agency vision and our clients' success.

* Packaging - design, extrapolation, production

* Anheuser-Busch InBev
* Schaeffer's Manufacturing

* Retail Design - channel specific, regional,
retailer focused

KEY EXECUTIVES

* Content Creation - social, mass media, mobile

Abbey Ash, Partner, Director of Shopper Marketing
Matt O'Neill, Senior Partner

INDUSTRIES SERVED
* Consumer Packaged Goods
* Retail
* Alcohol
* Food/Beverage
* Automotive
* Commercial/Industrial

David Dolak, Partner, Chief Creative Officer
Keith Schwahn, Partner, Director of Production
Services

CONTACT
Abbey Ash, Partner, Director of Shopper Marketing
abbey.ash@phoenixcreative.com
314.236.5107


http://www.PHOENIXCREATIVE.COM

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
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Shopper Marketing - August 2016 - 1
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