Shopper Marketing - August 2016 - 11


W

e are delighted to announce
that Peter Hoyt (pictured) has
been named CEO of the combined
organizations Stagnito Business Information, Edgell Communications and
the Path to Purchase Institute. He will
continue to act as the executive director of the Institute. You may recall that
in April, the Institute was acquired by
RFE Investment Partners to operate in
close collaboration with Stagnito and
Edgell, publishers of Progressive Grocer, Convenience Store News, RIS News
and other media titles, as well as producers of events and research.
The combined organization provides a comprehensive and fully integrated suite of digital and print media,
events, data/information services, research services and professional training that is unparalleled in the retail
and consumer goods industries. "We
have a huge intellectual advantage

in the realm of consumer
goods and retail," said
Hoyt. "We are uniquely
empowered to provide
superior content - original, relevant, expertly curated content - because
we derive and develop
our insights from the vast, deep and
varied industry connections we have
nurtured over decades. And we serve
it up in every way that our highly engaged audience wants it."
Peter will report to executive chairman Alan Glass and lead an executive
team including:
* Korry Stagnito, chief brand officer
* Ned Bardic, chief customer officer
* Chris Stark, chief financial officer
* Joel Hughes, chief digital officer
* Greg Flores, chief human resources officer

Yikes! On the off chance that Kellogg's corn
flakes are too new and trendy for Alexa's
brain, let's try something else.
Me: "Alexa, what is Folgers coffee?"
Alexa: "Sorry, I didn't understand the question you
asked."
Me: "Alexa, what is Gerber's baby food?"
Alexa: "I wasn't able to understand the question I
heard."

Hmmm. Let's try one of Amazon's new private label brands.
Me: "Alexa, what is Happy Belly coffee?"
Alexa: "Sorry, I didn't understand the question I
heard."
Me: "Alexa, buy Happy Belly coffee."
Alexa: "I can't find songs by Happy Belly coffee."
Me: "Alexa, PURCHASE Happy Belly coffee."
Alexa: "The top search result for Happy Belly Coffee

"No one understands
the retail/CPG marketplace
better than Peter Hoyt,"
said Glass. "He brings a
unique mix of experience
to this new venture. During his 33-year career, he
has created a revolutionary business model around community
building, digital entrepreneurship and
face-to-face programming. He will continue to build out this model as the company develops new products and adds
targeted acquisitions in order to fully
serve our customers' marketing needs."
We believe this news gives P2PI an
opportunity to leverage the commonalities across these organizations to
better serve our readers, your organizations and the industry at large. If
you have any questions at all, feel free
to contact Peter at phoyt@p2pi.org or
call (773) 992-4456.

is Happy Belly House Blend Organic Fairtrade
Coffee, Medium Dark Roast, Ground, 12
ounces. It's $14.20 total. Should I order it?"

The bad news (and good for some) is that,
clearly, everyone has a lot of homework to
do before the brave new world of IoT shopping takes hold. (BTW: If you have to ask, then
looking up the term IoT is probably task No. 1.)
Me: "Alexa, will you write my editorial for me?"
Alexa: "Bloop."

Well, it was worth a shot.

SM

Bill Schober is editorial director
of the Path to Purchase Institute.
He can be reached via e-mail:
bschober@p2pi.org or phone:
(773) 992-4430.
AUGUST 2016 SHOPPER MARKETING y

11



Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
Shopper Marketing - August 2016 - 5
Shopper Marketing - August 2016 - 6
Shopper Marketing - August 2016 - 7
Shopper Marketing - August 2016 - 8
Shopper Marketing - August 2016 - 9
Shopper Marketing - August 2016 - 10
Shopper Marketing - August 2016 - 11
Shopper Marketing - August 2016 - 12
Shopper Marketing - August 2016 - 13
Shopper Marketing - August 2016 - 14
Shopper Marketing - August 2016 - 15
Shopper Marketing - August 2016 - 16
Shopper Marketing - August 2016 - 17
Shopper Marketing - August 2016 - 18
Shopper Marketing - August 2016 - 19
Shopper Marketing - August 2016 - 20
Shopper Marketing - August 2016 - 21
Shopper Marketing - August 2016 - 22
Shopper Marketing - August 2016 - 23
Shopper Marketing - August 2016 - 24
Shopper Marketing - August 2016 - 25
Shopper Marketing - August 2016 - 26
Shopper Marketing - August 2016 - 27
Shopper Marketing - August 2016 - 28
Shopper Marketing - August 2016 - 29
Shopper Marketing - August 2016 - 30
Shopper Marketing - August 2016 - 31
Shopper Marketing - August 2016 - 32
Shopper Marketing - August 2016 - 33
Shopper Marketing - August 2016 - 34
Shopper Marketing - August 2016 - 35
Shopper Marketing - August 2016 - 36
Shopper Marketing - August 2016 - 37
Shopper Marketing - August 2016 - 38
Shopper Marketing - August 2016 - 39
Shopper Marketing - August 2016 - 40
Shopper Marketing - August 2016 - 41
Shopper Marketing - August 2016 - 42
Shopper Marketing - August 2016 - 43
Shopper Marketing - August 2016 - 44
Shopper Marketing - August 2016 - 45
Shopper Marketing - August 2016 - 46
Shopper Marketing - August 2016 - 47
Shopper Marketing - August 2016 - 48
Shopper Marketing - August 2016 - 49
Shopper Marketing - August 2016 - 50
Shopper Marketing - August 2016 - 51
Shopper Marketing - August 2016 - 52
Shopper Marketing - August 2016 - 53
Shopper Marketing - August 2016 - 54
Shopper Marketing - August 2016 - 55
Shopper Marketing - August 2016 - 56
Shopper Marketing - August 2016 - 57
Shopper Marketing - August 2016 - 58
Shopper Marketing - August 2016 - 59
Shopper Marketing - August 2016 - 60
Shopper Marketing - August 2016 - 61
Shopper Marketing - August 2016 - 62
Shopper Marketing - August 2016 - 63
Shopper Marketing - August 2016 - 64
Shopper Marketing - August 2016 - 65
Shopper Marketing - August 2016 - 66
Shopper Marketing - August 2016 - 67
Shopper Marketing - August 2016 - 68
Shopper Marketing - August 2016 - 69
Shopper Marketing - August 2016 - 70
Shopper Marketing - August 2016 - 71
Shopper Marketing - August 2016 - 72
Shopper Marketing - August 2016 - 73
Shopper Marketing - August 2016 - 74
Shopper Marketing - August 2016 - 75
Shopper Marketing - August 2016 - 76
Shopper Marketing - August 2016 - 77
Shopper Marketing - August 2016 - 78
Shopper Marketing - August 2016 - 79
Shopper Marketing - August 2016 - 80
Shopper Marketing - August 2016 - 81
Shopper Marketing - August 2016 - 82
Shopper Marketing - August 2016 - 83
Shopper Marketing - August 2016 - 84
Shopper Marketing - August 2016 - 85
Shopper Marketing - August 2016 - 86
Shopper Marketing - August 2016 - 87
Shopper Marketing - August 2016 - 88
Shopper Marketing - August 2016 - 89
Shopper Marketing - August 2016 - 90
Shopper Marketing - August 2016 - 91
Shopper Marketing - August 2016 - 92
Shopper Marketing - August 2016 - 93
Shopper Marketing - August 2016 - 94
Shopper Marketing - August 2016 - 95
Shopper Marketing - August 2016 - 96
Shopper Marketing - August 2016 - 97
Shopper Marketing - August 2016 - 98
Shopper Marketing - August 2016 - 99
Shopper Marketing - August 2016 - 100
Shopper Marketing - August 2016 - 101
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Shopper Marketing - August 2016 - 140
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Shopper Marketing - August 2016 - 142
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