Shopper Marketing - August 2016 - 104


The Guide to Shopper Marketing Agencies * 2016

ADVERTISEMENT

THEMARKETINGARM.COM

THE SHOPPER IS IN CONTROL
The shopper of today can be likened to an orchestra conductor curating a series of on-demand impressions. Driven by relevancy and
authenticity, they cue the vehicle(s) and content they are looking for at any given time, creating their own symphony. So with millions of
people walking around with different motivations, emotions and agendas, how do we actually impact and influence shoppers?

AND WE KNOW HOW TO MOVE THEM
Using Behavioral Economics, we engage shoppers through decision science, nudging the irrational mind toward action by leveraging
emotion. We firmly believe reason leads to conclusion and emotion leads to action. Said succinctly, TMA harnesses the power of emotion at
the moment of impact to engage and change shopper behavior, ultimately building a relationship, not a transaction.

WITH EVERY TOOL IN OUR BELT
If you were to build a shopper agency for today, what tools would you use?
*

Would you build it with a digital practice fully loaded with social, content and crowdsourcing expertise?

*

Would you build it with the largest buyer of talent globally with access to celebrity endorsements, movie partnerships and
music licensing?

*

Would you build it with an experiential department that's activated more events in Times Square than any other agency and
has worked across major properties that include NASCAR, the NFL and the Olympics?

*

Would you build it with a client roster of both manufacturers and retailers because innovation is happening on both sides of the aisle?

Our "Be Anywhere, Do Anything" guiding principle has allowed us to build deep expertise in the most important disciplines that the shoppers of
today and tomorrow demand, all under one roof. These are the tools needed to truly engage shoppers and change behavior.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

Equipped with 12 integrated capabilities, TMA has a
staff of 650+ people in two dozen offices around the
world. We are built to engage consumers along their
entire journey, creating integrated solutions that make
brands mean something to consumers.

* Shopper Marketing

Dan Belmont, CEO

* Consumer Promotions

Kelly Gloor, VP, Shopper & Retail Marketing

* Digital Shopper

Christopher Gray, SVP, Consumer/Shopper
Psychology

* Partnership Marketing

Eli Salvidar, Director of Digital Shopper Strategy

* E-commerce
* Retail Innovation

CONTACT

MAJOR CLIENTS
* AT&T

* JCPenney

* Bacardi USA

* MARS

* Dannon

* Pearle Vision

* Frito-Lay

* State Farm

* GameStop

* Victoria's Secret

Kelly Gloor, VP, Shopper & Retail Marketing
kgloor@themarketingarm.com
212.459.6843


http://www.THEMARKETINGARM.COM

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
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