Shopper Marketing - August 2016 - 100


The Guide to Shopper Marketing Agencies * 2016

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INMARKETINGSERVICES.COM

FROM OMNI-CHANNEL TO OMNI-COMMERCE
Our unique model drives seamless consumer-to-customer connectivity across the purchase journey and across
client organizations. With a "closest to the customer" approach, we have hundreds of team members based
where Customers are headquartered, allowing us to wire into all parts of their organization - from C-Suite to
Marketing to Merchandising. Our Clients benefit from access and insights we gain from being so closely aligned
to internal teams for these customers.
We bring clients deep understanding of consumer preference, behavior and buying data to understand barriers and
influences - all mapped to a purchase journey for their category or brand.
As the fastest growing activation agency in North America, we fuel that growth with an eye towards where activation and retail are going
next. In particular, what channels are set to grow and what services will be needed to support our clients. Over the past several years, we've
developed an eCommerce center of excellence and recently acquired Sage Tree, LLC, a national sales agency focused on the online channel.
Together we have launched a new end-to-end eCommerce solution which provides a cross-functional team of strategy, sales, marketing and
technology that works with brands to recreate, build, and maintain a profitable, "omni-commerce" channel.

EXPLORE FEARLESSLY

WHAT MAKES US DIFFERENT?

With a mantra of "Explore Fearlessly,"
our creative thinking pushes what's
possible in activation, delivers creative
tailored to context, and always remains
true to the brand story we need to tell.
How do we know? Because the rigor
we put into post promotion analytics
demonstrates measurable results across
Return on Investment, Return on Retailer
Relationship, and Return on Engagement.

We are the only agency rooted in retail and built to map along the
purchase journey. And we strive to be the absolute best when
it comes to turning consumers into shoppers, and shoppers into
buyers. As such, our model ensures seamless connectivity between
Category Dynamics, Brand Objectives, Sales Needs, Retailer
Requirements, Big Creative Thinking and Executional Excellence.
We fuel that effort through unique differentiators:
*

Deep Retail Relationships - Live, working relationships with 100+ retailers.

*

Unmatched Insight Resources - $10MM invested annually in a variety of consumer and shopper
insight tools.

*

Recognized & Rewarded - We're honored to be ranked in the top 10 of every promo agency
ranking and awarded for our expertise. For the past 3 years running, Advertising Age ranked us
#1 in Promotion and #1 in Experiential/Events.

*

Diverse, Dynamic Associates - Our experienced team members come from a variety of
manufacturers, agencies and research companies - all of whom go the extra degree to create
raving fans of our clients.

*

Commitment to Measurement - Adept at Lifecycle Analytics™ which allows us to build tailored,
predictive models, establish KPIs and rigorously measure post-promotion.

We pride ourselves on having a dynamic, connected culture built on teamwork, mutual respect and
an entrepreneurial spirit that fosters growth and development. To know us is to see immediately our
passion, responsiveness and willingness to go that extra mile.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

IN Marketing creates omni-channel activations rooted
in retail and dedicated to delivering experiences that
inspire purchase. Our vision is to be the absolute best
at turning consumers into shoppers and shoppers into
buyers. We know the point is purchase.

* Total Market Activation (general market &
multicultural integration)

Lisa Klauser, President

* Shopper Marketing and Consumer Promotions

Elizabeth Fogerty, SVP, Strategic Planning

EXPERTISE

* Promotional Planning and Development
* Strategy & Insights, Custom Research and
Advanced Analytics

Shopper Marketing | Consumer Promotions
Brand Strategy & Insights | Consumer Segmentation &
Purchase Journey Research | Creative | Partnerships
Custom Publications & Fulfillment Services
eCommerce | Digital Shopper Marketing
Measurement & Analytics

* Paid, Owned & Earned Digital Shopper Marketing,
including eCommerce

* Reckitt Benckiser

INDUSTRIES SERVED

* Dr Pepper Snapple
Group
* Heineken USA

* Sargento Foods

*
*
*
*

Consumer Products
Food & Beverage
Spirits/Beer
Home Goods

*
*
*
*

Health & Wellness
Personal Care
Baby Care
Pet Care

MAJOR CLIENTS

* Edgewell Personal Care
* J.M. Smucker
* Tyson Foods

* Newell Rubbermaid
* Hasbro
* Abbott Nutrition

Ken Featherston, EVP, Agency Inspiration
Sean Conciatore, Executive Creative Director
Holly Quinn, EVP, Operations

CONTACT
Valerie Bernstein, SVP, New Business
Development
Valerie.Bernstein@inmarketingservices.com
646.924.8601


http://www.INMARKETINGSERVICES.COM

Table of Contents for the Digital Edition of Shopper Marketing - August 2016

Contents
Shopper Marketing - August 2016 - bellyband1
Shopper Marketing - August 2016 - bellyband2
Shopper Marketing - August 2016 - 1
Shopper Marketing - August 2016 - 2
Shopper Marketing - August 2016 - 3
Shopper Marketing - August 2016 - Contents
Shopper Marketing - August 2016 - 5
Shopper Marketing - August 2016 - 6
Shopper Marketing - August 2016 - 7
Shopper Marketing - August 2016 - 8
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