Shopper Marketing - July 2016 - 98


OMA AWARD WINNERS

CREATIVE AWARD
SEMI-PERMANENT
Hendrick's Luggage Trunk Display
Entrant: InnerWorkings, Chicago
Client: William Grant & Sons Inc., Bellshill,
North Lanarkshire, Scotland
Ricci: "This display does an excellent job of mimicking
French luggage brands and it uses various materials
both internally and externally to provide a superior
image as well as substantial holding power. The interior design and
shelves are nicely decorated and well-supported to handle the product weight
and, hopefully, many retail reloads so it gets an 'A' for design and construction. What
I don't get is the connection between the product and the luggage theme. 'Sell' copy
or a graphic presentation (like a full-color header) explaining this concept would have
enhanced the entire display."

PERMANENT
Bourbon Revival InStore Experience
Entrant: Bish Creative
Display, Lake Zurich, Illinois
Client: Beam Suntory,
Deerfield, Illinois
Ricci: "Seeing this incredible
series of displays arrayed
together, I can well imagine
that this is what the gates of
heaven look like to dedicated
bourbon drinkers. The rich
woods, the faux fire for charring, the antiqued metal fixtures make an elegant case for the
reason bourbon drinkers are such a select, well-bred group of gentlemen who relish tradition
and fine-aged American whiskey. Here's to the retailer with enough style and fortitude to
devote this much floor space to such a noble cause."
98

y SHOPPER MARKETING JULY 2016



Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
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