OMA DISPLAY OF THE YEAR AWAR AWARD WINNERS A.R.E./POPAI recently announced the 2016 Outstanding Marketing at Retail Achievement award winners. Showcased here are the Display of the Year, Creative Award and Budget Award winners with commentary from Shopper TEMPORARY Marketing Hall of Famer Joe Ricci. Jack Daniel's Holiday Stave Tree 94 y SHOPPER MARKETING JULY 2016 Entrant: Bish Creative Display, Lake Zurich, Illinois Client: ImageSeller, Denver Ricci: "As a longtime friend of Jack and Old No. 7, I have to admit that this stave unit intrigues me, but it's not one of my favorite Jack Daniel's displays. Maybe it's because I just hate to see any of Jack's barrels not filled with his whiskey. I actually think I'm just not seeing this as a Christmas tree by any stretch of my imagination. No green (except for the wreath, which looks out of place at the top), no ornaments, no trimmings and no visible image to the landmark square Jack Daniel's bottle."